Industry Analysis Report

Mortgage Broker • Columbus Ohio

Generated on May 08, 2026

Total Businesses

23 analyzed in detail

Categories

9 different business types

Services

238 unique service offerings

Top Service

17.4% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

9,577 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
4 businesses (17.4%)
#2
Mortgage loan application assistance
4 businesses (17.4%)
#3
Mortgage loan shopping assistance
4 businesses (17.4%)
#4
Mortgage refinancing assistance
4 businesses (17.4%)
#5
FHA Loans
4 businesses (17.4%)
#6
Renovation Loans
4 businesses (17.4%)
#7
Mortgage rate shopping assistance
3 businesses (13.0%)
#8
Property closing assistance
3 businesses (13.0%)
#9
Home Loan Process
3 businesses (13.0%)
#10
Adjustable Rate Mortgage
3 businesses (13.0%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Columbus Ohio. With 238 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 238 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Financial One Mortgage Corporation Open Website Open GBP 108 5 ★ 1 0 0% 7 10
Liberty Capital Services LLC Open Website Open GBP 238 4.9 ★ 6 63 9.5% 8 12
Ryan Miracle - Ruoff Mortgage Open Website Open GBP 87 5 ★ 1 7 100.0% 7 11
Equitable Mortgage Open Website Open GBP 1201 5 ★ 1 0 0% 1 2
Ohio Capital Mortgage Open Website Open GBP 127 5 ★ 1 17 0.0% 4 11
The Daniel Sa Team - NFM Lending, Columbus OH Open Website Open GBP 969 4.9 ★ 1 0 0% 1 3
Traditional Mortgage Banc, Inc Open Website Open GBP 23 4.8 ★ 4 52 98.1% 1 3
Nations Lending - Columbus, OH Branch - NMLS: 1272338 Open Website Open GBP 1074 4.9 ★ 1 0 0% 2 2
The Sauk Team - Joe Sauk Open Website Open GBP 231 5 ★ 2 12 100.0% 1 3
Home Mortgage Solutions Inc Open Website Open GBP 56 4.8 ★ 1 38 0.0% 5 14
Ultimate Mortgage Brokers, LLC Open Website Open GBP 25 5 ★ 1 0 0% 1 3
Zach Appleby - Highlands Residential Mortgage Open Website Open GBP 123 5 ★ 2 0 0% 1 2
Central Ohio Mortgage Open Website Open GBP 27 5 ★ 4 6 0.0% 0 0
Covita Lending Open Website Open GBP 127 5 ★ 1 9 0.0% 6 11
Revolution Mortgage Open Website Open GBP 35 5 ★ 1 0 0% 5 12
Victory Mortgage Open Website Open GBP 27 4.2 ★ 1 0 0% 7 11
Mutual of Omaha Mortgage Open Website Open GBP 83 4.8 ★ 6 7 100.0% 7 12
Lower Mortgage Open Website Open GBP 4294 4.9 ★ 1 0 0% 2 3
Revolution Mortgage Open Website Open GBP 374 4.8 ★ 1 0 0% 5 12
Affinity Group Mortgage Open Website Open GBP 53 4.9 ★ 2 17 70.6% 10 12
Motto Mortgage 1 Open Website Open GBP 50 5 ★ 2 47 0.0% 3 10
First Ohio Home Finance, Inc. Open Website Open GBP 204 4.9 ★ 2 7 0.0% 6 12
Jesse Heath - NFM Lending NMLS 284429 Open Website Open GBP 41 4.9 ★ 2 0 0% 9 12

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