Industry Analysis Report

Hair extension technician • Columbus Ohio

Total Businesses

23 analyzed in detail

Categories

25 different business types

Services

366 unique service offerings

Top Service

52.2% Hair extensions

Avg Rating

4.9 ★ average

Total Reviews

1,875 across all businesses
Top 10 Most Common Services
#1
Hair extensions
12 businesses (52.2%)
#2
Hair coloring
11 businesses (47.8%)
#3
Hairstyling
11 businesses (47.8%)
#4
Hair highlighting
6 businesses (26.1%)
#5
Haircut
6 businesses (26.1%)
#6
Curly hair
6 businesses (26.1%)
#7
Balayage
5 businesses (21.7%)
#8
Blowouts
5 businesses (21.7%)
#9
Braids
5 businesses (21.7%)
#10
Bang trim
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the hair extension technician industry in Columbus Ohio. With 366 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 366 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
May Hair and Skin Open Website Open GBP 72 5 ★ 1 0 0% 6 12
Styles by Requel Open Website Open GBP 36 4.8 ★ 8 10 30.0% 4 4
Before & After Hair Boutique No Website Open GBP 11 5 ★ 1 0 0% 5 11
Nikki Browning - Blonde & Extension Specialist - Grove City, Ohio (Located inside Willow & Rayne Salon) Open Website Open GBP 43 5 ★ 3 47 0.0% 0 0
Back To Pretty Hair Open Website Open GBP 19 4.3 ★ 4 9 11.1% 4 8
The Extension Salon Open Website Open GBP 18 5 ★ 1 0 0% 0 0
Virtuous Beauty Salon Open Website Open GBP 33 4.9 ★ 4 10 0.0% 3 8
Styles by Chris Open Website Open GBP 32 4.7 ★ 4 15 0.0% 1 1
Hair Invigorated Open Website Open GBP 14 5 ★ 4 8 87.5% 2 3
Luxury Extensions by Chelsea King, Powell Open Website Open GBP 20 4.8 ★ 1 17 0.0% 1 1
The Luxury Hair Lab Open Website Open GBP 10 5 ★ 1 0 0% 2 4
Mallory Lane Salon and Gallery Open Website Open GBP 40 4.9 ★ 3 16 0.0% 7 12
Brittany Vargas - Best Columbus Hair Salon - Extensions - Low Maintenance Hair Color - Color Corrections Open Website Open GBP 5 5 ★ 3 0 0% 7 12
Ghost Hair Parlour: Salon, Oddities & Gifts Open Website Open GBP 205 5 ★ 10 28 3.6% 2 7
Philosophi Salon Open Website Open GBP 498 4.9 ★ 4 119 6.7% 3 9
Glitch Beauty Bar Open Website Open GBP 15 5 ★ 1 0 0% 6 11
Proper Social Hair Col. Open Website Open GBP 104 4.9 ★ 9 79 0.0% 2 7
Studio Sol No Website Open GBP 34 5 ★ 1 38 0.0% 6 11
W Style Lounge Open Website Open GBP 26 4.2 ★ 1 14 0.0% 8 13
Hair Kraze Open Website Open GBP 16 4.9 ★ 1 0 0% 6 12
Hair Kraze Open Website Open GBP 16 4.9 ★ 1 0 0% 6 12
Synergi Salon Open Website Open GBP 563 4.5 ★ 4 11 0.0% 3 9
Brownies Hair and Co Open Website Open GBP 45 5 ★ 5 56 0.0% 4 7

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