Industry Analysis Report

Funeral Home • Columbus Ohio

Total Businesses

24 analyzed in detail

Categories

8 different business types

Services

127 unique service offerings

Top Service

70.8% Memorial Services

Avg Rating

4.7 ★ average

Total Reviews

3,328 across all businesses
Top 10 Most Common Services
#1
Memorial Services
17 businesses (70.8%)
#2
Cremation Services
12 businesses (50.0%)
#3
Funeral Arrangements
11 businesses (45.8%)
#4
Funeral Planning
10 businesses (41.7%)
#5
Funeral Services
10 businesses (41.7%)
#6
Funerals
9 businesses (37.5%)
#7
Veteran Services
9 businesses (37.5%)
#8
Military Honors
9 businesses (37.5%)
#9
Life Celebrations
9 businesses (37.5%)
#10
Honoring Life
9 businesses (37.5%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the funeral home industry in Columbus Ohio. With 127 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 127 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Graumlich Funeral Home & Cremation Services Open Website Open GBP 91 4.9 ★ 2 5 60.0% 5 12
Diehl-Whittaker Funeral Service Open Website Open GBP 155 4.6 ★ 3 7 28.6% 10 12
Schoedinger East Open Website Open GBP 83 4.9 ★ 5 26 0.0% 2 5
Schoedinger Northwest Open Website Open GBP 101 4.8 ★ 5 27 0.0% 1 6
Marlan J. Gary Funeral Home, The Chapel of Peace Open Website Open GBP 415 4.8 ★ 3 2 0.0% 1 10
Shaw-Davis Funeral Homes Open Website Open GBP 35 4.9 ★ 4 19 0.0% 4 12
Newcomer Cremations, Funerals & Receptions, Northeast Chapel Columbus Open Website Open GBP 67 4.5 ★ 3 5 0.0% 2 6
Marlan Gary Funeral Home, Chapel of Peace Open Website Open GBP 382 4.8 ★ 1 2 0.0% 2 5
Epstein Memorial Chapel Open Website Open GBP 43 4.9 ★ 4 18 0.0% 4 12
Schoedinger Midtown Open Website Open GBP 42 4.8 ★ 6 27 0.0% 6 13
Evergreen Funeral Cremation and Reception Open Website Open GBP 107 4.9 ★ 2 62 100.0% 3 12
Ohio Cremation & Memorial Society Open Website Open GBP 295 5 ★ 2 6 50.0% 4 7
Cook & Son-Pallay Funeral Home Open Website Open GBP 33 4.2 ★ 5 2 0.0% 6 11
Maeder-Quint Tiberi Funeral Home Open Website Open GBP 14 4.3 ★ 1 3 0.0% 6 12
Families First Cremation and Funeral at Edwards Open Website Open GBP 173 4.8 ★ 2 18 0.0% 6 11
Leaf Cremation of Ohio Open Website Open GBP 828 5 ★ 1 2 100.0% 5 12
Advantage Funeral & Cremation Services by Schoedinger–Hilltop Open Website Open GBP 67 4.8 ★ 4 22 0.0% 1 6
Shaw-Davis Funeral Homes Open Website Open GBP 77 4.7 ★ 4 14 0.0% 4 12
Schoedinger Worthington Open Website Open GBP 113 4.8 ★ 4 23 0.0% 3 5
Advantage Funeral & Cremation Services by Schoedinger-North Open Website Open GBP 56 4.8 ★ 5 25 0.0% 4 6
Advantage Funeral & Cremation Services by Schoedinger-North Open Website Open GBP 56 4.8 ★ 5 25 0.0% 4 6
Evans Funeral Home Open Website Open GBP 31 4.2 ★ 1 4 0.0% 4 6
White's Funeral and Cremation Services Open Website Open GBP 27 5 ★ 4 2 0.0% 4 12
Jerry Spears Company Open Website Open GBP 37 4.5 ★ 4 2 50.0% 1 8

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