Industry Analysis Report

Mortgage Broker • Marion Iowa

Total Businesses

24 analyzed in detail

Categories

11 different business types

Services

122 unique service offerings

Top Service

20.8% Conventional FNMA/FH...

Avg Rating

4.9 ★ average

Total Reviews

1,364 across all businesses
Top 10 Most Common Services
#1
Conventional FNMA/FHLMC
5 businesses (20.8%)
#2
Down Payment Assistance
5 businesses (20.8%)
#3
FHA
5 businesses (20.8%)
#4
Home equity options
5 businesses (20.8%)
#5
Jumbo
5 businesses (20.8%)
#6
USDA
5 businesses (20.8%)
#7
VA
5 businesses (20.8%)
#8
Conventional Loans
3 businesses (12.5%)
#9
FHA Loans
3 businesses (12.5%)
#10
Adjustable Rate Mortgage
2 businesses (8.3%)
Industry Insights & Competitive Analysis
Quick Snap Report
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Website Guru Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Marion Iowa. With 122 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 122 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Iowa Mortgage Solutions Open Website Open GBP 95 5 ★ 2 48 0.0% 17 20
New American Funding - Victoria Adkins Open Website Open GBP 138 5 ★ 1 0 0% 15 19
Hall Lending Group, Mortgage Broker Open Website Open GBP 138 4.9 ★ 1 31 77.4% 8 14
Residential Mortgage Network, Inc. Open Website Open GBP 76 4.9 ★ 1 7 100.0% 0 0
Guild Mortgage Company Open Website Open GBP 16 4.8 ★ 2 7 0.0% 8 14
Guild Mortgage - Stacy Feldman Open Website Open GBP 16 4.9 ★ 2 7 0.0% 13 20
US Bank Mortgage Open Website Open GBP 1 7 0.0% 5 14
New American Funding - Cedar Rapids Open Website Open GBP 12 4.3 ★ 1 0 0% 15 19
Eastern Iowa Financial Group No Website Open GBP 5 5 ★ 1 0 0% 11 16
Flat Branch Home Loans- Dan Hillers Open Website Open GBP 15 5 ★ 1 0 0% 8 14
Guild Mortgage Company Open Website Open GBP 2 7 0.0% 8 14
Union Home Mortgage - The McKinney Team Open Website Open GBP 61 4.9 ★ 1 0 0% 0 0
Residential Mortgage Network, Inc. Open Website Open GBP 277 4.9 ★ 1 10 100.0% 0 0
Universal Lending Corp. - Kirk Woltman No Website Open GBP 2 0 0% 10 15
Tim Lamb, Mortgage Advisor No Website Open GBP 40 5 ★ 3 9 100.0% 0 0
Mortgage Loans - Cedar Rapids No Website Open GBP 1 0 0% 13 20
Farmers State Bank Open Website Open GBP 348 5 ★ 5 5 0.0% 10 15
Collins Community Credit Union Open Website Open GBP 104 4.6 ★ 4 0 0% 4 11
Guild Mortgage - Austin Howe Open Website Open GBP 5 5 ★ 2 7 0.0% 8 14
Universal Lending Corporation No Website Open GBP 2 0 0% 13 20
Universal Lending Corporation No Website Open GBP 2 0 0% 13 20
James Erickson-U.S. Bank Mortgage Open Website Open GBP 1 5 ★ 1 0 0% 8 16
New American Funding - Jordan Scott Open Website Open GBP 8 5 ★ 1 4 0.0% 15 19
Guild Mortgage - Dan Hillers Open Website Open GBP 9 4.9 ★ 2 7 0.0% 8 14

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