Industry Analysis Report

Mortgage Broker • Cedar Rapids Iowa

Generated on May 07, 2026

Total Businesses

24 analyzed in detail

Categories

8 different business types

Services

144 unique service offerings

Top Service

25.0% Conventional FNMA/FH...

Avg Rating

4.9 ★ average

Total Reviews

976 across all businesses
Top 10 Most Common Services
#1
Conventional FNMA/FHLMC
6 businesses (25.0%)
#2
Down Payment Assistance
6 businesses (25.0%)
#3
FHA
6 businesses (25.0%)
#4
Home equity options
6 businesses (25.0%)
#5
Jumbo
6 businesses (25.0%)
#6
USDA
6 businesses (25.0%)
#7
VA
6 businesses (25.0%)
#8
Conventional Loans
3 businesses (12.5%)
#9
Home purchasing assistance
2 businesses (8.3%)
#10
Mortgage refinancing assistance
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Cedar Rapids Iowa. With 144 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 144 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Iowa Mortgage Solutions Open Website Open GBP 95 5 ★ 2 48 0.0% 21 23
Hall Lending Group, Mortgage Broker Open Website Open GBP 138 4.9 ★ 1 31 77.4% 13 15
Lindsey Whitfield - Mortgage Broker Open Website Open GBP 146 5 ★ 2 6 0.0% 23 23
New American Funding - Victoria Adkins Open Website Open GBP 138 5 ★ 1 0 0% 23 23
Guild Mortgage Company Open Website Open GBP 16 4.8 ★ 2 7 0.0% 14 22
Guild Mortgage - Stacy Feldman Open Website Open GBP 16 4.9 ★ 2 7 0.0% 13 23
Residential Mortgage Network, Inc. Open Website Open GBP 76 4.9 ★ 1 7 100.0% 14 23
Flat Branch Home Loans- Dan Hillers Open Website Open GBP 15 5 ★ 1 0 0% 14 22
Jean Sellnau Open Website Open GBP 13 5 ★ 1 18 0.0% 14 22
Andrew Gordon at Flat Branch Home Loans Open Website Open GBP 101 5 ★ 1 0 0% 14 23
Zach Stineman Open Website Open GBP 45 5 ★ 1 0 0% 14 23
Guild Mortgage - Amanda Murray Open Website Open GBP 2 5 ★ 2 7 0.0% 14 22
Waterstone Mortgage - Hiawatha, IA Open Website Open GBP 93 5 ★ 1 24 0.0% 11 23
Guild Mortgage Company Open Website Open GBP 2 7 0.0% 14 22
New American Funding - Cedar Rapids Open Website Open GBP 12 4.3 ★ 1 0 0% 23 23
James Erickson-U.S. Bank Mortgage Open Website Open GBP 1 5 ★ 1 0 0% 14 23
New American Funding - Lisa Steinke Open Website Open GBP 31 5 ★ 1 4 0.0% 23 23
Guild Mortgage - Dan Hillers Open Website Open GBP 9 4.9 ★ 2 7 0.0% 14 22
Contract Exchange Corporation Open Website Open GBP 18 4.3 ★ 3 0 0% 14 22
US Bank Mortgage Open Website Open GBP 1 8 0.0% 14 23
Primary Residential Mortgage, Inc. - Cedar Rapids - Jean Sellnau Open Website Open GBP 1 5 ★ 1 0 0% 14 22
New American Funding - Trent Hekel Open Website Open GBP 1 0 0% 23 23
Peter Halvorson - Mortgage Loan Officer Open Website Open GBP 5 5 ★ 4 0 0% 14 23
Guild Mortgage - Austin Howe Open Website Open GBP 5 5 ★ 2 7 0.0% 14 22

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