Industry Analysis Report

Mortgage Broker • Waterloo Iowa

Generated on May 08, 2026

Total Businesses

23 analyzed in detail

Categories

14 different business types

Services

177 unique service offerings

Top Service

13.0% Conventional FNMA/FH...

Avg Rating

4.6 ★ average

Total Reviews

523 across all businesses
Top 10 Most Common Services
#1
Conventional FNMA/FHLMC
3 businesses (13.0%)
#2
Down Payment Assistance
3 businesses (13.0%)
#3
FHA
3 businesses (13.0%)
#4
Home equity options
3 businesses (13.0%)
#5
Jumbo
3 businesses (13.0%)
#6
USDA
3 businesses (13.0%)
#7
VA
3 businesses (13.0%)
#8
Adjustable-Rate Loans
3 businesses (13.0%)
#9
Fixed-Rate Loans
3 businesses (13.0%)
#10
Fixed-Rate Mortgages
3 businesses (13.0%)
Industry Insights & Competitive Analysis
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If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Waterloo Iowa. With 177 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 177 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
River's Edge Mortgage Open Website Open GBP 58 5 ★ 2 14 0.0% 16 20
Guild Mortgage - John Higdon Open Website Open GBP 12 5 ★ 2 7 0.0% 16 20
Jared Schmit - Mortgage Loan Officer Open Website Open GBP 34 5 ★ 1 0 0% 18 20
Haleigh Sperfslage - Mortgage Loan Officer Open Website Open GBP 28 5 ★ 1 0 0% 18 20
US Bank Mortgage Open Website Open GBP 1 5 ★ 1 7 0.0% 11 20
Guild Mortgage Company Open Website Open GBP 1 5 ★ 2 7 0.0% 16 20
Guild Mortgage - Derek Forsythe Open Website Open GBP 3 5 ★ 2 7 0.0% 16 20
Lori Honermann - Mortgage Loan Officer Open Website Open GBP 7 5 ★ 4 0 0% 20 20
US Bank Mortgage No Website Open GBP 1 1 ★ 1 7 0.0% 11 20
Scott Mueller - Mortgage Loan Originator Open Website Open GBP 28 5 ★ 2 3 33.3% 2 20
Chris Wander Mortgage Banking Officer BankIowa Open Website Open GBP 3 5 ★ 1 0 0% 18 20
Stacey Reicherts - Mortgage Loan Originator Open Website Open GBP 7 5 ★ 1 0 0% 2 20
Commercial Lending Waterloo, IA No Website Open GBP 1 0 0% 18 20
Iowa Mortgage Solutions Open Website Open GBP 95 5 ★ 2 48 0.0% 0 0
LSB Mortgage No Website Open GBP 1 41 0.0% 16 20
Kelly Newton-U.S. Bank Mortgage Open Website Open GBP 1 0 0% 18 20
Steven Schneider at Rate (NMLS #796680) Open Website Open GBP 2 0 0% 11 20
Waterloo Mortgage, LLC Open Website Open GBP 3 5 ★ 1 0 0% 0 0
FSB Premier Wealth Management Open Website Open GBP 2 5 ★ 3 20 0.0% 18 20
Northwestern Mutual - Waterloo Open Website Open GBP 3 3.7 ★ 5 33 0.0% 16 20
Fischels Commercial and Residential Group Open Website Open GBP 192 4.9 ★ 2 2 0.0% 18 20
Natalie Dlouhy: Commercial Lender at Lincoln Savings Bank Open Website Open GBP 1 15 0.0% 18 20
GreenState Credit Union Open Website Open GBP 45 4 ★ 1 0 0% 16 20

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