Industry Analysis Report

Mortgage Broker • Paterson New Jersey

Generated on May 08, 2026

Total Businesses

24 analyzed in detail

Categories

7 different business types

Services

194 unique service offerings

Top Service

29.2% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

5,033 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
7 businesses (29.2%)
#2
Mortgage refinancing assistance
7 businesses (29.2%)
#3
Mortgage loan application assistance
6 businesses (25.0%)
#4
Mortgage loan shopping assistance
6 businesses (25.0%)
#5
Mortgage rate shopping assistance
6 businesses (25.0%)
#6
Conventional Mortgage
4 businesses (16.7%)
#7
Jumbo Loans
4 businesses (16.7%)
#8
Reverse mortgage loan assistance
3 businesses (12.5%)
#9
FHA Loans
3 businesses (12.5%)
#10
Private Mortgage Insurance
3 businesses (12.5%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Paterson New Jersey. With 194 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 194 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Garden State Mortgage Corp. Open Website Open GBP 148 4.9 ★ 2 62 12.9% 3 9
Luminate Bank - Legacy Division Open Website Open GBP 1205 4.9 ★ 2 0 0% 13 20
Isolina Fernandez-Kirchner Loan Officer - Spanish Speaking Open Website Open GBP 148 5 ★ 1 4 0.0% 13 20
Silex Financial Group, Inc. Open Website Open GBP 114 5 ★ 1 52 0.0% 1 7
Mark Casamassina at Luminate Bank Open Website Open GBP 302 5 ★ 2 0 0% 13 20
Movement Mortgage - John Palumbo's Team - Totowa, NJ Open Website Open GBP 133 4.8 ★ 1 0 0% 17 21
Absolute Home Mortgage Corporation Open Website Open GBP 1669 4.9 ★ 1 0 0% 2 13
1st 2nd Mortgage - Woodland Park, New Jersey Open Website Open GBP 10 5 ★ 1 0 0% 16 20
Stephen Domenick l "The Mortgage Cop" l Veteran Mortgage Advisor l Legacy Mortgage Open Website Open GBP 353 5 ★ 1 48 0.0% 14 20
Fabio Gulla at NJ Lenders Corp. Open Website Open GBP 106 5 ★ 2 0 0% 13 20
Crown Home Mortgage Open Website Open GBP 143 4.8 ★ 1 0 0% 9 15
Universal Loans Open Website Open GBP 52 5 ★ 6 57 0.0% 18 21
Ryan Barry at Luminate Bank Open Website Open GBP 66 5 ★ 2 0 0% 13 20
Chase Mortgage No Website Open GBP 1 5 ★ 1 0 0% 10 20
Patrick Nicholson - Mortgage Loan Officer Open Website Open GBP 1 5 ★ 2 0 0% 8 20
Robert Glasser of NJ Lenders Corp Open Website Open GBP 26 5 ★ 1 0 0% 13 20
Marisol Perez, Mortgage Loan Officer - NMLS 1775344 @ 1st 2nd Mortgage Co. Open Website Open GBP 29 4.9 ★ 1 10 0.0% 16 20
Golden Globe Mortgage Open Website Open GBP 1 0 0% 11 20
Phoenix Financial Services Open Website Open GBP 1 3 0.0% 8 21
PRMG Open Website Open GBP 2 0 0% 7 20
Tomo Mortgage Open Website Open GBP 471 4.4 ★ 1 0 0% 0 0
All Ways Lending Open Website Open GBP 10 5 ★ 1 5 0.0% 14 19
Carlo Cataldo - Rate Open Website Open GBP 35 5 ★ 1 5 0.0% 5 18
Bhagyashri Sheladia at NJ Lenders Corp. Open Website Open GBP 11 5 ★ 1 12 0.0% 13 20

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