Industry Analysis Report

Swimming school • Paterson New Jersey

Total Businesses

19 analyzed in detail

Categories

18 different business types

Services

157 unique service offerings

Top Service

21.1% Water Safety

Avg Rating

4.5 ★ average

Total Reviews

3,323 across all businesses
Top 10 Most Common Services
#1
Water Safety
4 businesses (21.1%)
#2
Swimming lessons
4 businesses (21.1%)
#3
Swimming classes
4 businesses (21.1%)
#4
Learn to swim program
4 businesses (21.1%)
#5
Swimming lessons for kids
4 businesses (21.1%)
#6
Swimming classes for kids
4 businesses (21.1%)
#7
Adult swimming lessons
4 businesses (21.1%)
#8
Swimming classes for adults
4 businesses (21.1%)
#9
Group swimming lessons
4 businesses (21.1%)
#10
Private swimming lessons
4 businesses (21.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 19 businesses reveals critical competitive intelligence for the swimming school industry in Paterson New Jersey. With 157 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 157 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Equinox Paramus Open Website Open GBP 102 3.9 ★ 6 7 0.0% 2 4
YMCA of Paterson NJ Open Website Open GBP 86 4.4 ★ 1 0 0% 5 7
British Swim School of Clifton Sport & Fitness Open Website Open GBP 470 4.6 ★ 7 35 0.0% 2 8
Big Blue Swim School Open Website Open GBP 186 4.7 ★ 5 34 0.0% 3 5
British Swim School of LA Fitness Paramus Open Website Open GBP 126 4.7 ★ 4 26 0.0% 3 5
Lou Costello Pool Open Website Open GBP 54 3.5 ★ 2 0 0% 5 7
Goldfish Swim School - Wayne Open Website Open GBP 206 4.8 ★ 6 14 100.0% 1 4
New Jersey Swimming Group Open Website Open GBP 75 4.6 ★ 1 0 0% 0 7
Big Blue Swim School Open Website Open GBP 683 4.6 ★ 5 30 0.0% 3 5
Boys & Girls Club of Paterson Open Website Open GBP 32 4.4 ★ 3 0 0% 4 9
SafeSplash Swim School - Clifton Open Website Open GBP 33 3.5 ★ 2 0 0% 2 6
British Swim School at Fairfield Route 46 Open Website Open GBP 116 5 ★ 7 18 0.0% 1 4
Goldfish Swim School - Wyckoff Open Website Open GBP 525 4.8 ★ 6 14 100.0% 0 0
James W. Roe Memorial Pool Open Website Open GBP 163 4.3 ★ 1 0 0% 3 7
British Swim School at UFC Fitness - Wayne Open Website Open GBP 1 5 ★ 7 18 0.0% 2 9
LifeCycle Swim School Open Website Open GBP 33 5 ★ 2 47 0.0% 3 5
SafeSplash Swim School - Cedar Grove Open Website Open GBP 137 4.7 ★ 1 0 0% 1 6
SafeSplash Swim School - Paramus Open Website Open GBP 16 3.8 ★ 1 0 0% 2 5
Memorial Pool Open Website Open GBP 279 4.5 ★ 1 0 0% 3 10

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