Industry Analysis Report

Mortgage Broker • Newark New Jersey

Generated on May 08, 2026

Total Businesses

23 analyzed in detail

Categories

6 different business types

Services

259 unique service offerings

Top Service

30.4% Mortgage refinancing...

Avg Rating

4.8 ★ average

Total Reviews

1,380 across all businesses
Top 10 Most Common Services
#1
Mortgage refinancing assistance
7 businesses (30.4%)
#2
Home purchasing assistance
6 businesses (26.1%)
#3
Mortgage Options
5 businesses (21.7%)
#4
Mortgage loan application assistance
4 businesses (17.4%)
#5
Mortgage loan shopping assistance
4 businesses (17.4%)
#6
Mortgage rate shopping assistance
4 businesses (17.4%)
#7
Conventional Loans
4 businesses (17.4%)
#8
FHA Loans
4 businesses (17.4%)
#9
Home Loan Process
4 businesses (17.4%)
#10
Construction Loans
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Newark New Jersey. With 259 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 259 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Mortgages By AJ Open Website Open GBP 26 5 ★ 1 6 0.0% 9 14
AMS Mortgage Services, Inc Open Website Open GBP 24 4.8 ★ 2 37 0.0% 9 14
Dennis Viera - New Jersey Mortgage Broker Open Website Open GBP 76 5 ★ 2 51 0.0% 0 0
Brick City Capital Open Website Open GBP 94 5 ★ 2 0 0% 10 14
Joe Daleo at AMS Mortgage Services (NMLS #286430) Open Website Open GBP 11 5 ★ 2 0 0% 9 14
American Fidelity Mortgage, LLC Open Website Open GBP 16 3.8 ★ 1 0 0% 9 15
Aceland Mortgage LLC Open Website Open GBP 40 4.8 ★ 2 33 18.2% 4 14
Epic Mortgage Company, LLC;NMLS# 2498246 Open Website Open GBP 37 5 ★ 1 6 0.0% 1 11
Platinum Mortgage LLC Open Website Open GBP 53 5 ★ 1 45 0.0% 2 5
MCM GROUP Open Website Open GBP 13 5 ★ 1 0 0% 10 16
Skyrock Mortgage Corp Open Website Open GBP 309 5 ★ 2 2 0.0% 0 1
West Forest Capital - Newark, NJ | Hard Money Loans, Real Estate Investment Loans & Bridge Loans Open Website Open GBP 10 5 ★ 1 52 26.9% 8 15
Fabio Gulla at NJ Lenders Corp. Open Website Open GBP 106 5 ★ 2 0 0% 0 1
Eddie Morais – Branch Manager – NMLS #243926 Open Website Open GBP 2 5 ★ 1 0 0% 10 14
Faith Lending Associates - Mortgages, Refinance & Home Loans Open Website Open GBP 40 4.9 ★ 2 5 100.0% 1 3
Lightning Mortgage No Website Open GBP 51 5 ★ 1 6 0.0% 1 3
Peter Vander Valk: Mortgage Loan Officer Open Website Open GBP 26 5 ★ 1 66 0.0% 4 14
PRMG - Erick Silva Open Website Open GBP 1 5 ★ 2 9 0.0% 10 14
Omega Financial Services, Inc. Open Website Open GBP 66 4.5 ★ 2 1 0.0% 1 8
American Capital Mortgage Inc Open Website Open GBP 11 5 ★ 1 25 0.0% 2 7
Longbridge Financial, LLC Open Website Open GBP 362 4.6 ★ 2 1 0.0% 0 0
Motto Mortgage LHP Test Office 4 Open Website Open GBP 2 0 0% 10 14
Prudential Mortgage Capital Open Website Open GBP 6 3.7 ★ 2 0 0% 10 15

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