Industry Analysis Report

Mortgage Broker • Maryland Heights Missouri

Generated on May 08, 2026

Total Businesses

25 analyzed in detail

Categories

7 different business types

Services

219 unique service offerings

Top Service

24.0% VA Loans

Avg Rating

4.7 ★ average

Total Reviews

6,571 across all businesses
Top 10 Most Common Services
#1
VA Loans
6 businesses (24.0%)
#2
FHA Loans
5 businesses (20.0%)
#3
Home purchasing assistance
5 businesses (20.0%)
#4
Mortgage loan application assistance
5 businesses (20.0%)
#5
Mortgage loan shopping assistance
5 businesses (20.0%)
#6
Mortgage refinancing assistance
5 businesses (20.0%)
#7
Conventional Loans
5 businesses (20.0%)
#8
Jumbo Loans
5 businesses (20.0%)
#9
Reverse Mortgages
4 businesses (16.0%)
#10
Mortgage rate shopping assistance
4 businesses (16.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Maryland Heights Missouri. With 219 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 219 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Golden Oak Lending Open Website Open GBP 716 4.9 ★ 3 0 0% 16 17
First Integrity Team of Supreme Lending Open Website Open GBP 951 5 ★ 2 12 91.7% 16 17
Carlson Mortgage Open Website Open GBP 285 5 ★ 1 19 5.3% 0 4
Stuart's American Mortgage Corporation St. Louis Open Website Open GBP 367 4.9 ★ 1 22 0.0% 1 16
Mortgage Solutions of St. Louis Open Website Open GBP 66 4.8 ★ 1 35 0.0% 0 1
US Wide Financial Open Website Open GBP 103 4.9 ★ 1 0 0% 16 17
Brennan Anderson MLO Open Website Open GBP 37 5 ★ 2 9 0.0% 16 17
Fairway Independent Mortgage Corporation Open Website Open GBP 135 5 ★ 2 0 0% 15 17
USA Mortgage Open Website Open GBP 1941 4.9 ★ 1 12 0.0% 14 17
Mortgage Solutions, LLC Open Website Open GBP 108 4.9 ★ 1 4 0.0% 0 0
Derek Jackson-USA Mortgage Open Website Open GBP 40 5 ★ 1 20 0.0% 14 17
PHH Home Loans No Website Open GBP 33 1.2 ★ 1 31 0.0% 8 17
Bob Rutledge, Mortgage Lender NMLS #297044 Open Website Open GBP 48 5 ★ 2 41 4.9% 14 16
Liberty Lending Consultants Open Website Open GBP 12 4 ★ 5 41 85.4% 16 17
David Luxton -USA Mortgage Open Website Open GBP 57 4.9 ★ 1 12 0.0% 14 17
Revolution Mortgage Open Website Open GBP 1 0 0% 16 17
Insight Loans Open Website Open GBP 19 4.8 ★ 2 0 0% 15 17
eLending Group LLC Open Website Open GBP 21 4.6 ★ 1 0 0% 8 18
Josh Chartrand - USA Mortgage Open Website Open GBP 18 5 ★ 1 0 0% 14 17
Christensen Financial Inc. Open Website Open GBP 21 5 ★ 2 17 100.0% 15 17
Farmers & Merchants Bank Open Website Open GBP 52 4.8 ★ 2 0 0% 1 1
Farmers & Merchants Bank Open Website Open GBP 52 4.8 ★ 2 0 0% 1 1
Pinnacle Real Estate Advisor Home Loans Open Website Open GBP 159 5 ★ 1 10 0.0% 0 1
New American Funding - St Louis - Olive, MO Open Website Open GBP 533 5 ★ 1 0 0% 14 16
Mutual of Omaha Mortgage Open Website Open GBP 797 4.9 ★ 1 1 100.0% 0 0

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