Industry Analysis Report

Mortgage Broker • O'Fallon Missouri

Total Businesses

23 analyzed in detail

Categories

4 different business types

Services

154 unique service offerings

Top Service

17.4% Home Loans

Avg Rating

4.8 ★ average

Total Reviews

1,319 across all businesses
Top 10 Most Common Services
#1
Home Loans
4 businesses (17.4%)
#2
FHA Loans
3 businesses (13.0%)
#3
Home purchasing assistance
3 businesses (13.0%)
#4
Mortgage refinancing assistance
3 businesses (13.0%)
#5
Jumbo Loans
3 businesses (13.0%)
#6
Conventional Loans
3 businesses (13.0%)
#7
Property closing assistance
2 businesses (8.7%)
#8
Home Refinance
2 businesses (8.7%)
#9
Pre Approval
2 businesses (8.7%)
#10
Pre Qualify
2 businesses (8.7%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in O'Fallon Missouri. With 154 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 154 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Scott Credit Union Open Website Open GBP 11 3.6 ★ 1 0 0% 0 1
Motto Mortgage Living Open Website Open GBP 17 5 ★ 2 1 0.0% 0 1
Flat Branch Home Loans Open Website Open GBP 130 5 ★ 1 1 0.0% 7 20
Jim Weston - Preferred Rate Open Website Open GBP 39 5 ★ 2 18 88.9% 9 15
Mortgage Partner's Group L.L.C. Open Website Open GBP 73 5 ★ 1 56 0.0% 2 18
Melissa Gibbons - Preferred Rate Open Website Open GBP 19 5 ★ 2 0 0% 9 15
Dan Main Open Website Open GBP 77 4.9 ★ 1 4 100.0% 7 20
Cross Country Mortgage - Melisa Jones Open Website Open GBP 93 4.9 ★ 1 0 0% 12 18
Wyatt Ragar - Preferred Rate Open Website Open GBP 19 5 ★ 2 0 0% 9 15
New American Funding - O'Fallon, MO Open Website Open GBP 10 4.9 ★ 1 0 0% 9 15
Lynne Schlereth - Preferred Rate Open Website Open GBP 19 5 ★ 2 0 0% 9 15
Magnolia Mortgage Open Website Open GBP 162 5 ★ 2 54 0.0% 6 12
Home Loans with Integrity Open Website Open GBP 77 5 ★ 2 3 66.7% 4 10
STL Loan Advisors Open Website Open GBP 22 5 ★ 2 8 0.0% 2 20
USA Mortgage Open Website Open GBP 181 5 ★ 1 12 0.0% 6 12
Hutto Mortgage Team Open Website Open GBP 85 5 ★ 1 9 0.0% 6 12
Preferred Rate - O'Fallon Open Website Open GBP 2 19 84.2% 9 15
Integrity Mortgage of Missouri Corp Open Website Open GBP 34 4.8 ★ 1 0 0% 4 10
New American Funding - Sheri Ryan Open Website Open GBP 48 5 ★ 1 0 0% 9 15
Mortgage Solutions, LLC Open Website Open GBP 108 4.9 ★ 1 4 0.0% 4 19
New American Funding - Jon Gonzalez Open Website Open GBP 44 4.8 ★ 1 0 0% 10 18
New American Funding - Vance Wallace Open Website Open GBP 35 5 ★ 1 0 0% 9 15
CitiMortgage Open Website Open GBP 16 2.2 ★ 1 0 0% 4 19

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