Industry Analysis Report

Beauty Salon • Cape Girardeau Missouri

Total Businesses

24 analyzed in detail

Categories

20 different business types

Services

437 unique service offerings

Top Service

75.0% Haircut

Avg Rating

4.7 ★ average

Total Reviews

2,559 across all businesses
Top 10 Most Common Services
#1
Haircut
18 businesses (75.0%)
#2
Hairstyling
17 businesses (70.8%)
#3
Balayage
13 businesses (54.2%)
#4
Hair extensions
12 businesses (50.0%)
#5
Blowouts
9 businesses (37.5%)
#6
Shampoo & conditioning
8 businesses (33.3%)
#7
Body waxing
7 businesses (29.2%)
#8
Eyebrow shaping
7 businesses (29.2%)
#9
Makeup services
7 businesses (29.2%)
#10
Manicure
6 businesses (25.0%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Cape Girardeau Missouri. With 437 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 437 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Belladona Salon & Spa Open Website Open GBP 168 4.7 ★ 5 50 0.0% 23 23
The Pretty Kitty Salon + Spa Open Website Open GBP 72 4.9 ★ 4 14 0.0% 23 23
PLUSH Salon Open Website Open GBP 310 4.7 ★ 4 27 3.7% 20 23
Wild Roots Salon No Website Open GBP 60 4.9 ★ 1 21 0.0% 23 23
Roots Spa and Salon Open Website Open GBP 65 4.9 ★ 3 161 0.0% 23 23
Southern Roots Salon and Spa Open Website Open GBP 44 4.8 ★ 2 29 0.0% 23 23
Hanai Salon & Tanning Open Website Open GBP 53 4.7 ★ 3 52 0.0% 23 23
The Hair Loft Salon & Spa No Website Open GBP 71 4.3 ★ 1 22 0.0% 23 23
Concepts Styling Salon Open Website Open GBP 92 4.8 ★ 1 34 0.0% 23 23
The Beauty Room Open Website Open GBP 18 4.9 ★ 1 14 0.0% 19 23
Ciao Bella Hair Salon No Website Open GBP 13 5 ★ 1 21 0.0% 18 23
the room. Hair Design Studio Open Website Open GBP 185 4.8 ★ 1 31 0.0% 21 23
Belladona Salon Open Website Open GBP 71 4.6 ★ 3 42 0.0% 18 23
Drop Dead Gorgeous Hair Studio Open Website Open GBP 34 4.5 ★ 2 0 0% 20 23
Kuts Plus Open Website Open GBP 79 4.9 ★ 5 17 0.0% 23 23
Eclipse Hair Studio Open Website Open GBP 72 4.6 ★ 2 9 0.0% 18 23
Ashley Monroe HairCare Open Website Open GBP 28 5 ★ 1 5 0.0% 23 23
Eden Health Spa & Salon Open Website Open GBP 157 4.4 ★ 4 21 0.0% 20 23
Blank Canvas Hair Studio No Website Open GBP 43 4.9 ★ 1 31 0.0% 23 23
Hairport No Website Open GBP 24 4.6 ★ 2 0 0% 23 23
Hair Styling For Men No Website Open GBP 73 4.7 ★ 2 9 0.0% 23 23
Renaissance Beauty Academy Open Website Open GBP 81 4.6 ★ 2 30 0.0% 22 23
West Em Medical Spa Open Website Open GBP 732 5 ★ 4 7 0.0% 22 23
Brushed & Polished Hair & Nail Design No Website Open GBP 14 4.5 ★ 1 0 0% 23 23

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