Industry Analysis Report

Beauty Salon • Gladstone Missouri

Total Businesses

22 analyzed in detail

Categories

19 different business types

Services

291 unique service offerings

Top Service

40.9% Haircut

Avg Rating

4.8 ★ average

Total Reviews

1,511 across all businesses
Top 10 Most Common Services
#1
Haircut
9 businesses (40.9%)
#2
Hairstyling
9 businesses (40.9%)
#3
Waxing
7 businesses (31.8%)
#4
Hair coloring
6 businesses (27.3%)
#5
Balayage
5 businesses (22.7%)
#6
Curly hair
5 businesses (22.7%)
#7
Hair highlighting
5 businesses (22.7%)
#8
Hair extensions
4 businesses (18.2%)
#9
Manicure
4 businesses (18.2%)
#10
Body waxing
4 businesses (18.2%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 22 businesses reveals critical competitive intelligence for the beauty salon industry in Gladstone Missouri. With 291 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 291 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Pretty Co. Open Website Open GBP 76 4.8 ★ 1 45 0.0% 0 0
FACE FOUNDRIÉ - Kansas City Open Website Open GBP 325 5 ★ 1 25 48.0% 0 0
Beauty Boutique KC Open Website Open GBP 48 5 ★ 1 15 0.0% 18 19
Essence Beauty Lounge KC Open Website Open GBP 51 4.9 ★ 7 39 0.0% 18 19
Salon N Vogue No Website Open GBP 66 4.9 ★ 2 0 0% 18 19
Moxie By KC Open Website Open GBP 153 4.7 ★ 2 62 0.0% 17 19
Studio 925 Open Website Open GBP 33 4.8 ★ 1 12 0.0% 18 19
Sisters’ Beauty Open Website Open GBP 13 5 ★ 1 1 0.0% 18 19
Jubils Salon and Day Spa Open Website Open GBP 101 4.5 ★ 1 20 0.0% 19 19
High Maintenance Open Website Open GBP 43 4.6 ★ 3 36 33.3% 17 19
Parlor 58 Open Website Open GBP 37 4.8 ★ 1 0 0% 19 19
Sen Head Spa-KC Open Website Open GBP 44 4.9 ★ 1 4 0.0% 14 19
Paris III Salon & Spa Open Website Open GBP 7 5 ★ 1 0 0% 18 19
Purche’ Innovation Design Open Website Open GBP 33 4.9 ★ 4 13 0.0% 18 19
A Touch of Hollywood Salon & Nail spa No Website Open GBP 63 4.5 ★ 3 0 0% 19 19
Happy Beauty No Website Open GBP 35 4.5 ★ 3 0 0% 19 19
The twisted scissor salon and day spa No Website Open GBP 11 4.5 ★ 1 17 0.0% 15 19
Timeless Beauty Permanent Makeup & Skin Care Open Website Open GBP 262 4.8 ★ 2 71 5.6% 17 19
Glitz Beauty Lounge Open Website Open GBP 13 4.5 ★ 1 2 0.0% 18 19
Salon Milano No Website Open GBP 8 5 ★ 1 0 0% 18 19
Lilly EZ Beauty salon No Website Open GBP 18 4.6 ★ 1 0 0% 17 19
Sacred Beauty Alchemy Open Website Open GBP 71 5 ★ 4 24 54.2% 7 19

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