Industry Analysis Report

Beauty Salon • Independence Missouri

Total Businesses

25 analyzed in detail

Categories

19 different business types

Services

359 unique service offerings

Top Service

64.0% Hairstyling

Avg Rating

4.7 ★ average

Total Reviews

4,292 across all businesses
Top 10 Most Common Services
#1
Hairstyling
16 businesses (64.0%)
#2
Haircut
14 businesses (56.0%)
#3
Balayage
10 businesses (40.0%)
#4
Hair extensions
8 businesses (32.0%)
#5
Waxing
8 businesses (32.0%)
#6
Pedicure
7 businesses (28.0%)
#7
Perms
7 businesses (28.0%)
#8
Body waxing
7 businesses (28.0%)
#9
Eyelash extensions
6 businesses (24.0%)
#10
Manicure
6 businesses (24.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the beauty salon industry in Independence Missouri. With 359 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 359 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Bloom Salon & Studio Open Website Open GBP 189 4.8 ★ 5 0 0% 16 22
Azure Salon & Spa No Website Open GBP 181 4.7 ★ 1 49 0.0% 11 22
Allure Hair Studio No Website Open GBP 133 4.8 ★ 1 11 0.0% 7 19
Blondie's Salon Open Website Open GBP 459 4.8 ★ 1 36 41.7% 8 19
Bolero Salon & Spa Open Website Open GBP 93 4.6 ★ 6 26 34.6% 6 13
Beauty Brands Open Website Open GBP 807 4.5 ★ 10 42 0.0% 7 13
AC Beauty Studio No Website Open GBP 156 4.9 ★ 1 11 0.0% 15 22
Salon 208 Open Website Open GBP 42 4.8 ★ 1 13 7.7% 15 20
Studio Englewood Salon Open Website Open GBP 129 4.8 ★ 1 20 0.0% 11 16
Do or Dye Hair Studio Open Website Open GBP 135 4.6 ★ 2 33 0.0% 14 22
Just For You Hair and Nail Open Website Open GBP 121 4.7 ★ 4 0 0% 14 19
Elegant Beauty Salon No Website Open GBP 71 4.5 ★ 1 0 0% 15 22
Salon Ami Day Spa Open Website Open GBP 145 4.3 ★ 5 32 0.0% 7 17
Salon De Ja'Ris No Website Open GBP 104 4.7 ★ 1 35 0.0% 13 22
Salon Bellissimo No Website Open GBP 96 4.7 ★ 1 3 0.0% 15 20
B-Vogue Salon & Gallery Open Website Open GBP 35 4.9 ★ 1 17 0.0% 11 16
Salon Serenity No Website Open GBP 49 4.9 ★ 1 25 0.0% 9 16
Lenny's Beauty Salon No Website Open GBP 30 4.5 ★ 2 12 0.0% 13 19
Summit Salon Academy Kansas City Open Website Open GBP 474 4.8 ★ 10 69 40.6% 16 20
Inventive Hair Open Website Open GBP 90 4.7 ★ 1 30 0.0% 7 19
FACE FOUNDRIÉ - Kansas City Open Website Open GBP 325 5 ★ 1 25 48.0% 1 1
FACE FOUNDRIÉ - Kansas City Open Website Open GBP 325 5 ★ 1 25 48.0% 1 1
Glow Up Studio Open Website Open GBP 27 4.9 ★ 1 11 0.0% 15 20
Galyn's Beauty Works No Website Open GBP 12 4.9 ★ 1 0 0% 16 22
the Sharper Cut Open Website Open GBP 64 4.7 ★ 2 9 0.0% 5 22

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