Industry Analysis Report

Mortgage Broker • Springfield Massachusetts

Generated on May 07, 2026

Total Businesses

23 analyzed in detail

Categories

6 different business types

Services

86 unique service offerings

Top Service

13.0% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

1,664 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
3 businesses (13.0%)
#2
Mortgage loan shopping assistance
3 businesses (13.0%)
#3
Mortgage refinancing assistance
3 businesses (13.0%)
#4
Debt Consolidation
2 businesses (8.7%)
#5
Mortgage loan application assistance
2 businesses (8.7%)
#6
Mortgage rate shopping assistance
2 businesses (8.7%)
#7
Reverse Mortgages
2 businesses (8.7%)
#8
Home Purchase Assistance
1 businesses (4.3%)
#9
FHA Loans
1 businesses (4.3%)
#10
FHA Streamline Refinance
1 businesses (4.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Springfield Massachusetts. With 86 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 86 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Pioneer Valley Credit Union Open Website Open GBP 17 3.5 ★ 1 0 0% 4 11
Motto Mortgage Point Open Website Open GBP 2 0 0% 0 0
River City Mortgage LLC Open Website Open GBP 148 4.8 ★ 1 10 0.0% 12 17
USA Mortgage Network Inc Open Website Open GBP 30 5 ★ 3 64 4.7% 3 4
Polaris Home Loans, LLC Open Website Open GBP 129 4.8 ★ 1 0 0% 12 17
James DaRosa, NMLS 2027004, USA Mortgage Network Open Website Open GBP 12 5 ★ 1 4 0.0% 3 4
Progressive Lending Group Open Website Open GBP 34 5 ★ 1 4 0.0% 3 6
Brad Salerno at Rate (NMLS #41041) Open Website Open GBP 101 5 ★ 2 0 0% 12 17
Northpoint Mortgage, Inc. Open Website Open GBP 126 5 ★ 2 0 0% 12 12
TMD Capital Open Website Open GBP 53 4.7 ★ 1 4 0.0% 12 17
Homestead Funding Corp: Katya Marini | NMLS# 493847 Open Website Open GBP 47 5 ★ 1 0 0% 11 12
Homestead Funding Corp: Carrie Hamel | NMLS# 522516 Open Website Open GBP 29 5 ★ 1 0 0% 11 12
Academy Mortgage Open Website Open GBP 345 5 ★ 1 0 0% 12 16
The Townsend Team at Fairway Independent Mortgage Corp Open Website Open GBP 258 5 ★ 1 8 0.0% 3 11
Homestead Funding Corp: Joni S. Miller | NMLS# 5944 Open Website Open GBP 11 5 ★ 1 0 0% 11 12
Maldonado Mortgages Open Website Open GBP 24 5 ★ 1 0 0% 4 10
Zack Cameron Open Website Open GBP 52 5 ★ 1 0 0% 3 11
radius financial group inc. Open Website Open GBP 45 4.7 ★ 2 0 0% 12 13
Northern Mortgage Services - The New England Group No Website Open GBP 42 4.8 ★ 1 0 0% 8 16
Applied Mortgage Open Website Open GBP 117 5 ★ 2 0 0% 0 0
Carrie Polys - Right Key Mortgage Open Website Open GBP 22 5 ★ 2 0 0% 4 14
Homestead Funding Corp: Ratha Men | NMLS# 38414 Open Website Open GBP 11 5 ★ 1 1 0.0% 11 12
Homestead Funding Corp: Ratha Men | NMLS# 38414 Open Website Open GBP 11 5 ★ 1 1 0.0% 11 12

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