Industry Analysis Report

Plastic Surgery • Springfield Massachusetts

Generated on May 06, 2026

Total Businesses

24 analyzed in detail

Categories

20 different business types

Services

94 unique service offerings

Top Service

12.5% Laser hair removal

Avg Rating

4.6 ★ average

Total Reviews

1,598 across all businesses
Top 10 Most Common Services
#1
Laser hair removal
3 businesses (12.5%)
#2
Acne Scarring
2 businesses (8.3%)
#3
Aesthetic Services
2 businesses (8.3%)
#4
Age Spot Treatment
2 businesses (8.3%)
#5
Anti-Aging
2 businesses (8.3%)
#6
Bikini Line
2 businesses (8.3%)
#7
Botox Treatment
2 businesses (8.3%)
#8
Botox, Xeomin, Dysport
2 businesses (8.3%)
#9
Brown Spots
2 businesses (8.3%)
#10
Collagen Production
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the plastic surgery industry in Springfield Massachusetts. With 94 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 94 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Steven Covici, MD, FACS Open Website Open GBP 135 4.7 ★ 6 6 100.0% 14 14
Baystate Plastic & Reconstructive Surgery - Springfield - Medical Center Drive Open Website Open GBP 13 3.9 ★ 1 0 0% 14 16
Pioneer Valley Plastic Surgery Open Website Open GBP 27 4.4 ★ 3 0 0% 5 19
Sono Bello Springfield Open Website Open GBP 92 4.8 ★ 1 0 0% 14 19
Glen S. Brooks, MD Open Website Open GBP 83 4.8 ★ 1 0 0% 5 13
Dr. Brian A. Pryor, DO Open Website Open GBP 22 4.4 ★ 3 13 0.0% 14 21
Pranay M. Parikh, MD Open Website Open GBP 20 4.6 ★ 3 0 0% 14 17
Melissa Ann Johnson, MD FACS Open Website Open GBP 30 4.1 ★ 1 0 0% 5 19
Baystate Plastic & Reconstructive Surgery - Springfield - Wason Avenue Open Website Open GBP 1 0 0% 14 14
BAYSTATE PLASTIC SURGERY / BAYSTATE HAND & WRIST SURGERY Open Website Open GBP 4 4.8 ★ 1 0 0% 14 17
Spa On the Green Open Website Open GBP 28 4.8 ★ 4 0 0% 5 13
Dr. John Griggs No Website Open GBP 7 4.3 ★ 1 0 0% 14 21
Aparajit Naram, MD Open Website Open GBP 3 5 ★ 2 0 0% 14 17
Trinity Health Of New England Medical Group - Plastic and Reconstructive Surgery No Website Open GBP 1 0 0% 14 21
Baystate Plastic & Reconstructive Surgery - Longmeadow Open Website Open GBP 1 0 0% 6 12
Center for Breast Health and Gynecologic Oncology Open Website Open GBP 36 5 ★ 3 0 0% 14 21
Jonathan Y. Lee, MD Open Website Open GBP 2 3 ★ 2 0 0% 14 16
Sarah McPartland, MD Open Website Open GBP 119 4.9 ★ 3 0 0% 14 21
Maxillofacial & Implant Surgery of Western Mass, PC Open Website Open GBP 543 4.6 ★ 1 4 0.0% 2 15
Giorgio Giatsidis, MD Open Website Open GBP 1 5 ★ 1 0 0% 14 16
Amherst Laser & Skin Care Center Open Website Open GBP 61 4.4 ★ 6 48 0.0% 1 1
Amherst Laser & Skin Care Center Open Website Open GBP 61 4.4 ★ 6 48 0.0% 1 1
The Shot Shop Open Website Open GBP 166 4.9 ★ 1 24 0.0% 6 13
Filipe Sobral, MD Open Website Open GBP 145 4.9 ★ 3 0 0% 14 21

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