Industry Analysis Report

Mortgage Broker • Thornton Colorado

Generated on May 08, 2026

Total Businesses

24 analyzed in detail

Categories

7 different business types

Services

382 unique service offerings

Top Service

54.2% Home purchasing assi...

Avg Rating

5.0 ★ average

Total Reviews

2,026 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
13 businesses (54.2%)
#2
Mortgage refinancing assistance
13 businesses (54.2%)
#3
Mortgage loan application assistance
12 businesses (50.0%)
#4
Mortgage rate shopping assistance
10 businesses (41.7%)
#5
Mortgage loan shopping assistance
9 businesses (37.5%)
#6
Private Mortgage Insurance
7 businesses (29.2%)
#7
Property closing assistance
7 businesses (29.2%)
#8
Conventional Loans
6 businesses (25.0%)
#9
FHA Loans
6 businesses (25.0%)
#10
VA Loans
5 businesses (20.8%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Thornton Colorado. With 382 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 382 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Elite Financial Team, LLC Open Website Open GBP 117 5 ★ 3 53 100.0% 20 22
Lockstep Mortgage LLC Open Website Open GBP 71 5 ★ 4 61 0.0% 22 22
Keystone Mortgage Solutions, LLC. Open Website Open GBP 287 5 ★ 2 16 75.0% 20 22
Three Point Mortgage Open Website Open GBP 130 5 ★ 1 29 0.0% 20 23
Angelina Lafave, Edge Home Finance, NMLS 1156483 Open Website Open GBP 10 5 ★ 1 16 0.0% 22 22
Land Above Ground Realty & Mortgage Open Website Open GBP 88 5 ★ 1 40 0.0% 5 17
Jeremy Anderson, Mortgage Broker NMLS #1051939 No Website Open GBP 27 5 ★ 2 5 0.0% 22 22
Montis Lending Group Open Website Open GBP 32 5 ★ 1 48 0.0% 0 14
Wynn & Eagan Team at NEO Home Loans Open Website Open GBP 156 5 ★ 2 25 12.0% 22 22
Three Point Mortgage - Galina Solonenko - 1166079 No Website Open GBP 112 5 ★ 3 19 0.0% 20 23
Bestrates Mortgage: Dan Phillips Home Loans Open Website Open GBP 20 5 ★ 1 39 0.0% 22 22
Josh Dutton: Three Point Mortgage Open Website Open GBP 62 5 ★ 1 6 0.0% 20 23
Bryce Waite | Mortgage Lender | Citywide Home Mortgage Open Website Open GBP 217 5 ★ 2 12 0.0% 20 22
Move Mortgage Open Website Open GBP 246 5 ★ 1 71 0.0% 20 22
Excel Financial Mortgage Brokers - Westminster, Colorado Open Website Open GBP 22 5 ★ 4 7 0.0% 20 23
Luminate Bank (formerly Luminate Home Loans) Open Website Open GBP 158 5 ★ 3 0 0% 20 23
Hahn Reverse Mortgage Open Website Open GBP 3 5 ★ 1 4 0.0% 5 22
Concierge Home Loans No Website Open GBP 72 4.8 ★ 1 7 0.0% 20 23
Pathway Home Lending Open Website Open GBP 24 5 ★ 2 39 0.0% 20 23
Peak Mortgage Consultants | Mortgage Rates, Mortgage Lending, Top Closing Costs, Home Ownership No Website Open GBP 29 5 ★ 3 0 0% 20 23
Absolute Mortgage & Lending - Colorado Branch Open Website Open GBP 25 4.8 ★ 1 0 0% 20 22
Miranda Mortgage - Barrett Financial Group Open Website Open GBP 20 5 ★ 2 30 3.3% 20 22
Federico Montoya - Synergy One Lending Open Website Open GBP 86 5 ★ 1 0 0% 20 22
Luke Kinsey -Three Point Mortgage Open Website Open GBP 12 5 ★ 1 39 0.0% 20 23

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