Industry Analysis Report

Mortgage Broker • Fort Collins Colorado

Total Businesses

24 analyzed in detail

Categories

4 different business types

Services

66 unique service offerings

Top Service

29.2% Down Payment Assista...

Avg Rating

5.0 ★ average

Total Reviews

2,402 across all businesses
Top 10 Most Common Services
#1
Down Payment Assistance
7 businesses (29.2%)
#2
Conventional FNMA/FHLMC
6 businesses (25.0%)
#3
FHA
6 businesses (25.0%)
#4
Home equity options
6 businesses (25.0%)
#5
Jumbo
6 businesses (25.0%)
#6
USDA
6 businesses (25.0%)
#7
VA
6 businesses (25.0%)
#8
Mortgage refinancing assistance
5 businesses (20.8%)
#9
Mortgage loan application assistance
4 businesses (16.7%)
#10
Home purchasing assistance
4 businesses (16.7%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Fort Collins Colorado. With 66 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 66 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Excel Mortgage Brokers - Fort Collins, Loveland, Greeley Colorado Open Website Open GBP 191 5 ★ 2 3 100.0% 7 17
Guild Mortgage Company Open Website Open GBP 372 5 ★ 2 7 0.0% 8 21
Group Mortgage LLC Open Website Open GBP 379 4.9 ★ 2 0 0% 15 20
Cornerstone Home Lending Open Website Open GBP 240 4.9 ★ 2 0 0% 15 16
Kris Hocum at The Hocum Team Lending Open Website Open GBP 95 5 ★ 1 0 0% 16 23
New American Funding - Fort Collins, CO Open Website Open GBP 38 5 ★ 1 0 0% 16 23
Barnett Mortgage Open Website Open GBP 108 5 ★ 1 7 0.0% 16 23
Eric Richter Mortgage Lender Open Website Open GBP 220 5 ★ 1 0 0% 16 23
1st City Mortgage Group No Website Open GBP 10 4.6 ★ 2 0 0% 16 23
Guild Mortgage Company Open Website Open GBP 25 4.8 ★ 2 7 0.0% 8 21
The Murphy Whitlock Group - Mortgage Broker powered by IMB NMLS 2191655 Open Website Open GBP 274 5 ★ 1 7 0.0% 20 23
Guild Mortgage - Jamie Laskie Open Website Open GBP 103 5 ★ 2 7 0.0% 8 21
Marc Erickson - Excel Mortgage Brokers - Mortgage Guide Open Website Open GBP 44 5 ★ 1 9 0.0% 7 17
Dynamic Mortgage Concepts, Inc. Open Website Open GBP 62 4.8 ★ 1 3 0.0% 16 23
Summit Home Mortgage, LLC Open Website Open GBP 30 5 ★ 1 3 0.0% 16 23
Harmony Home Lending, Inc. | NMLS#1250915 Open Website Open GBP 51 5 ★ 1 0 0% 15 16
Guild Mortgage - Casey Kiser Open Website Open GBP 17 5 ★ 2 7 0.0% 16 20
Erica Benigni Mortgage Lender Open Website Open GBP 2 5 ★ 1 0 0% 16 23
Brett DeWitt Open Website Open GBP 20 5 ★ 2 1 0.0% 20 23
Guild Mortgage - Sheryl Laskie Open Website Open GBP 26 5 ★ 2 7 0.0% 8 21
Guild Mortgage - Sheryl Laskie Open Website Open GBP 26 5 ★ 2 7 0.0% 8 21
The Tarka Mortgage Team Open Website Open GBP 12 5 ★ 1 34 0.0% 7 17
Gravity Mortgage Solutions Open Website Open GBP 5 5 ★ 1 4 0.0% 16 20
Shelley Rhoades Mortgage Loan Officer, Flat Branch Home Loans, NMLS #412715 Open Website Open GBP 52 5 ★ 1 8 0.0% 16 23

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