Industry Analysis Report

Mortgage Broker • Phoenix Arizona

Total Businesses

22 analyzed in detail

Categories

7 different business types

Services

370 unique service offerings

Top Service

63.6% Mortgage refinancing...

Avg Rating

5.0 ★ average

Total Reviews

7,300 across all businesses
Top 10 Most Common Services
#1
Mortgage refinancing assistance
14 businesses (63.6%)
#2
Home purchasing assistance
13 businesses (59.1%)
#3
Mortgage loan application assistance
12 businesses (54.5%)
#4
Mortgage loan shopping assistance
12 businesses (54.5%)
#5
Mortgage rate shopping assistance
12 businesses (54.5%)
#6
New Mortgage
7 businesses (31.8%)
#7
Private Mortgage Insurance
6 businesses (27.3%)
#8
Purchase Refinance
6 businesses (27.3%)
#9
Property closing assistance
5 businesses (22.7%)
#10
Reverse mortgage loan assistance
5 businesses (22.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 22 businesses reveals critical competitive intelligence for the mortgage broker industry in Phoenix Arizona. With 370 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 370 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Mortgage Brothers Open Website Open GBP 342 5 ★ 2 109 0.0% 8 14
Agave Home Loans Open Website Open GBP 1793 5 ★ 2 69 0.0% 1 1
Fairway Independent Mortgage Corporation Open Website Open GBP 592 5 ★ 3 2 0.0% 9 12
Road to Home Mortgage, LLC Open Website Open GBP 322 5 ★ 1 18 0.0% 8 13
Forever American Mortgage Open Website Open GBP 354 4.9 ★ 1 50 0.0% 7 12
Phoenix Mortgage Brokers LLC- John Blanks NMLS 179617 Open Website Open GBP 43 5 ★ 1 7 0.0% 11 12
Lizy Hoeffer - Top Phoenix Loan Officer Open Website Open GBP 155 4.9 ★ 1 0 0% 7 12
Home1st Financial Inc Open Website Open GBP 360 5 ★ 2 37 0.0% 0 1
Lennar Mortgage, LLC Phoenix Open Website Open GBP 525 4.8 ★ 1 0 0% 1 1
Home Loans by Paige: Paige Martinez, Mortgage Broker Open Website Open GBP 163 5 ★ 2 51 0.0% 1 4
Art Shalomov at CrossCountry Mortgage Open Website Open GBP 128 4.9 ★ 3 0 0% 3 14
Camelback Mortgage Open Website Open GBP 64 4.9 ★ 2 36 0.0% 7 12
Phoenix Mortgage Lender Jimmy V NMLS# 184169 Open Website Open GBP 100 4.9 ★ 3 7 0.0% 4 13
AZ Financial, LLC Open Website Open GBP 64 4.9 ★ 6 54 0.0% 0 0
Orion Mortgage Corporation Open Website Open GBP 208 4.9 ★ 2 16 0.0% 1 3
GREEN HOME LOANS Open Website Open GBP 528 4.9 ★ 1 7 0.0% 0 1
Tru Home Loans, LLC Open Website Open GBP 90 5 ★ 2 50 0.0% 0 0
ClickStart Mortgage Open Website Open GBP 470 5 ★ 2 5 0.0% 5 11
Home Run Home Loans Open Website Open GBP 106 5 ★ 1 22 54.5% 10 12
Kinfolk Home Loans Open Website Open GBP 663 4.9 ★ 1 15 0.0% 10 12
Modern Home Lending Open Website Open GBP 150 5 ★ 1 25 0.0% 0 2
Matt Webber - Phoenix Mortgage Loan Officer Open Website Open GBP 80 5 ★ 1 0 0% 11 12

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