Industry Analysis Report

Mortgage Broker • Anthem Arizona

Total Businesses

23 analyzed in detail

Categories

7 different business types

Services

456 unique service offerings

Top Service

65.2% Home purchasing assi...

Avg Rating

5.0 ★ average

Total Reviews

3,835 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
15 businesses (65.2%)
#2
Mortgage refinancing assistance
15 businesses (65.2%)
#3
Mortgage loan application assistance
12 businesses (52.2%)
#4
Mortgage loan shopping assistance
12 businesses (52.2%)
#5
Mortgage rate shopping assistance
12 businesses (52.2%)
#6
Reverse mortgage loan assistance
9 businesses (39.1%)
#7
Jumbo Loans
6 businesses (26.1%)
#8
New Mortgage
6 businesses (26.1%)
#9
Private Mortgage Insurance
5 businesses (21.7%)
#10
Fixed Rate Mortgage
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Anthem Arizona. With 456 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 456 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Mortgage in AZ, LLC Open Website Open GBP 74 5 ★ 1 47 0.0% 2 6
The Mazzio Team at AllSave Mortgage Open Website Open GBP 24 4.8 ★ 1 0 0% 3 4
Golden Rule Home Mortgage: Mortgage Broker Open Website Open GBP 6 5 ★ 1 5 0.0% 3 6
Primary Residential Mortgage, Inc. - Brent Roy Open Website Open GBP 28 4.9 ★ 1 22 0.0% 3 4
Matt Garner- 1 Lending, LLC powered by AnthemLending Open Website Open GBP 80 5 ★ 5 1 0.0% 1 1
GREG WADE MORTGAGES LLC Open Website Open GBP 46 5 ★ 1 54 0.0% 0 2
The Supreme Team Open Website Open GBP 235 5 ★ 2 13 0.0% 2 5
Sonoran Lending LLC Open Website Open GBP 62 5 ★ 1 38 0.0% 0 0
The Brennan Lending Team: Elizabeth Brennan, Mortgage Broker NMLS#226548 Open Website Open GBP 39 5 ★ 2 58 0.0% 2 5
Orion Mortgage Corporation Open Website Open GBP 208 4.9 ★ 2 16 0.0% 3 5
Mortgage Brothers Open Website Open GBP 342 5 ★ 2 109 0.0% 0 2
Qualify Before You Buy Open Website Open GBP 1 11 0.0% 3 6
Future Financial Inc Open Website Open GBP 21 5 ★ 2 0 0% 1 1
Home Loans by Paige: Paige Martinez, Mortgage Broker Open Website Open GBP 163 5 ★ 2 51 0.0% 3 4
Agave Home Loans Open Website Open GBP 1793 5 ★ 2 69 0.0% 0 0
Home1st Financial Inc Open Website Open GBP 360 5 ★ 2 37 0.0% 0 0
Blake Mortgage Open Website Open GBP 24 5 ★ 1 37 0.0% 0 4
AZ Mortgage Broker, LLC Open Website Open GBP 111 5 ★ 4 28 0.0% 0 1
Vallo Mortgage Empowered by NEXA Lending Open Website Open GBP 77 5 ★ 2 24 0.0% 1 1
Union Home Lending, LLC Open Website Open GBP 7 5 ★ 2 53 0.0% 1 1
Arizona Home Loan Open Website Open GBP 32 5 ★ 2 1 0.0% 3 4
Arizona Home Loan Open Website Open GBP 32 5 ★ 2 1 0.0% 3 4
Guild Mortgage Company Open Website Open GBP 71 5 ★ 2 7 0.0% 0 0

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