Industry Analysis Report

Mortgage Broker • Erie Pennsylvania

Total Businesses

25 analyzed in detail

Categories

23 different business types

Services

338 unique service offerings

Top Service

24.0% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

2,953 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
6 businesses (24.0%)
#2
Mortgage refinancing assistance
5 businesses (20.0%)
#3
Mortgage loan application assistance
4 businesses (16.0%)
#4
Conventional Loans
4 businesses (16.0%)
#5
Mortgage Refinance
3 businesses (12.0%)
#6
Mortgage loan shopping assistance
3 businesses (12.0%)
#7
Mortgage rate shopping assistance
3 businesses (12.0%)
#8
Private Mortgage Insurance
3 businesses (12.0%)
#9
Jumbo Home Loan
2 businesses (8.0%)
#10
Cash-Out Refinance
2 businesses (8.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Erie Pennsylvania. With 338 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 338 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Movement Mortgage - Gosha Riley Open Website Open GBP 210 5 ★ 1 7 0.0% 16 18
Select Mortgage, Inc. Open Website Open GBP 69 4.9 ★ 2 42 9.5% 13 19
Co/LAB Lending | Erie, Pennsylvania - Mortgage Broker Open Website Open GBP 113 4.9 ★ 2 23 0.0% 2 6
NorthStar Erie, LLC No Website Open GBP 21 4.8 ★ 1 2 0.0% 17 18
Sheila Gambatese - Sr. Loan Officer @ HMA Mortgage - NMLS# 130231 Open Website Open GBP 75 5 ★ 1 14 0.0% 17 18
Amanda Keith | Movement Mortgage Open Website Open GBP 48 5 ★ 1 0 0% 16 18
Heather Yusko No Website Open GBP 61 5 ★ 1 0 0% 16 18
Amanda Tuttle Mortgage Loan Officer/ Landmark Mortgage Group Open Website Open GBP 60 5 ★ 7 15 6.7% 12 18
Homestead Mortgage, LLC Open Website Open GBP 12 5 ★ 1 43 0.0% 15 18
Eric Adrover - Mortgage Loan Broker Open Website Open GBP 52 5 ★ 3 6 0.0% 0 0
Janet Westcott - Mortgage Loan Broker NMLS# 1092704 No Website Open GBP 7 5 ★ 1 7 0.0% 17 18
Movement Mortgage Open Website Open GBP 5 3.6 ★ 1 0 0% 16 18
Mariner Finance Open Website Open GBP 187 4.8 ★ 2 51 0.0% 6 19
Waters Lending | Austin Waters Open Website Open GBP 34 4.8 ★ 2 49 0.0% 1 1
PNC Mortgage Open Website Open GBP 1 5 ★ 1 0 0% 10 19
Union Home Mortgage Open Website Open GBP 2 5 ★ 1 0 0% 12 18
Comprehensive Closing Services, LLC Open Website Open GBP 21 5 ★ 3 30 0.0% 12 18
Liberty Mortgage Corp No Website Open GBP 1 0 0% 12 19
Holland Mortgage Advisors - Tim Bertram Open Website Open GBP 10 5 ★ 2 1 0.0% 0 0
Alie Bard, Mortgage Loan Officer Open Website Open GBP 7 5 ★ 2 5 0.0% 1 1
Runstedler Life & Retirement Open Website Open GBP 48 5 ★ 2 12 0.0% 12 19
Cronk Insurance Inc. Open Website Open GBP 433 5 ★ 7 65 0.0% 12 18
HMA Mortgage Open Website Open GBP 1432 5 ★ 1 0 0% 0 0
Select Settlement, Inc. Open Website Open GBP 13 4.9 ★ 1 4 0.0% 13 19
Joe Herbert Realty Open Website Open GBP 32 4.1 ★ 2 5 0.0% 12 18

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