Industry Analysis Report

Mortgage Broker • Allentown Pennsylvania

Total Businesses

24 analyzed in detail

Categories

7 different business types

Services

142 unique service offerings

Top Service

25.0% Loan Programs

Avg Rating

4.8 ★ average

Total Reviews

1,646 across all businesses
Top 10 Most Common Services
#1
Loan Programs
6 businesses (25.0%)
#2
Home Loan Process
5 businesses (20.8%)
#3
Loans Loan
5 businesses (20.8%)
#4
Home purchasing assistance
4 businesses (16.7%)
#5
Mortgage loan application assistance
4 businesses (16.7%)
#6
Mortgage loan shopping assistance
4 businesses (16.7%)
#7
Mortgage rate shopping assistance
4 businesses (16.7%)
#8
Mortgage refinancing assistance
4 businesses (16.7%)
#9
Adjustable-Rate Mortgage
4 businesses (16.7%)
#10
Conforming Loans Jumbo
4 businesses (16.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Allentown Pennsylvania. With 142 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 142 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
People First Open Website Open GBP 324 3.6 ★ 3 0 0% 18 22
Mortgage Lehigh Valley Open Website Open GBP 116 5 ★ 1 0 0% 14 22
Steve Stelzman Open Website Open GBP 206 4.8 ★ 2 1 0.0% 10 22
Lehigh Financial Group LLC Open Website Open GBP 84 5 ★ 2 3 0.0% 10 22
Nittany Mortgage LLC Open Website Open GBP 76 5 ★ 1 48 0.0% 14 22
Allentown Mortgage Corporation Open Website Open GBP 16 4.5 ★ 2 22 0.0% 12 22
Conquest Mortgage LLC Open Website Open GBP 81 4.9 ★ 1 0 0% 14 22
Bright Financial Open Website Open GBP 37 4.7 ★ 1 58 0.0% 14 22
Legacy Mortgage Partners Open Website Open GBP 14 5 ★ 1 12 0.0% 14 22
Michael Bower Open Website Open GBP 110 4.9 ★ 2 1 0.0% 10 22
Ken Feinman at CrossCountry Mortgage Open Website Open GBP 59 4.9 ★ 1 0 0% 21 22
Michelle Wahlmark - Movement Mortgage NMLS 128579 Open Website Open GBP 71 4.9 ★ 1 0 0% 17 22
MCT Financial LLC Open Website Open GBP 36 5 ★ 1 20 0.0% 14 22
Johanna Arias at CrossCountry Mortgage Open Website Open GBP 39 5 ★ 1 0 0% 21 22
Steven Slaski at CrossCountry Mortgage Open Website Open GBP 129 4.9 ★ 1 2 50.0% 10 21
Flagship Home Loans Open Website Open GBP 16 4.8 ★ 1 35 0.0% 14 22
Ronald Atamian at CrossCountry Mortgage, LLC Open Website Open GBP 55 5 ★ 1 0 0% 21 22
Mortgage America, Inc. Open Website Open GBP 66 4.8 ★ 1 0 0% 10 21
Traditional Mortgage, LLC Open Website Open GBP 12 4.7 ★ 1 0 0% 7 22
Omar Nassar at Prosperity Home Mortgage - Allentown Open Website Open GBP 54 5 ★ 1 0 0% 17 22
Kyle Stolte - Mortgage Broker Open Website Open GBP 18 5 ★ 1 7 0.0% 14 22
Motto Mortgage Elite Services Open Website Open GBP 1 5 ★ 1 15 0.0% 0 0
Katy Strain Open Website Open GBP 12 4.7 ★ 2 1 0.0% 10 22
Biz Hub Financial Open Website Open GBP 14 5 ★ 4 10 0.0% 12 22

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