Mortgage Broker • Durham North Carolina
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Durham North Carolina. With 313 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 313 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Union Home Mortgage | Open Website | Open GBP | 131 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 11 | |
| Devon Mortgage LLC | No Website | Open GBP | 29 | 3 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 11 | |
| New American Funding - Durham, NC | Open Website | Open GBP | 68 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 3 | 5 | |
| RTP Nationwide Mortgage | Open Website | Open GBP | 279 | 1 | 8 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | — | ✓ | 2 | 7 | |
| Carolina Ventures Mortgage | Open Website | Open GBP | 316 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 2 | 6 | |
| Pinnacle Funding, Inc. | Open Website | Open GBP | 49 | 2 | 50 | 0.0% | — | — | — | — | — | — | ✓ | ✓ | — | — | 2 | 7 | |
| Fairway Independent Mortgage: Rob Downing, Branch Manager | Open Website | Open GBP | 63 | 3 | 1 | 0.0% | — | — | — | — | — | — | — | — | — | — | 4 | 9 | |
| Blackwell Mortgage | Open Website | Open GBP | 130 | 1 | 32 | 43.8% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | 3 | 4 | |
| BEST Mortgage | Open Website | Open GBP | 2 | 1 | 5 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | 2 | 10 | |
| Carolina Home Mortgage 39862 | Open Website | Open GBP | 93 | 1 | 30 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | — | 2 | 6 | |
| Pathway Mortgage Group, Inc. | Open Website | Open GBP | 335 | 2 | 91 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | ✓ | ✓ | ✓ | — | — | 3 | 3 | |
| Audra Ange at First Heritage Mortgage, LLC | Open Website | Open GBP | 19 | 1 | 7 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | — | ✓ | — | 2 | 7 | |
| Union Home Mortgage-Julia Woods | Open Website | Open GBP | 21 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 11 | |
| Chris Holt, Producing Branch Manager at Princeton Mortgage | Open Website | Open GBP | 26 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 7 | |
| Marshelle Evette Carpenter - Truist Mortgage Loan Officer | Open Website | Open GBP | 1 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 12 | |
| Tammy Price - Ameris Bank Mortgage | Open Website | Open GBP | 22 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 4 | |
| New American Funding - Anthony Holt | Open Website | Open GBP | 46 | 1 | 8 | 100.0% | — | — | — | — | — | — | — | — | — | — | 3 | 5 | |
| Raleigh Mortgage Group | Open Website | Open GBP | 400 | 2 | 44 | 22.7% | ✓ | ✓ | ✓ | — | ✓ | ✓ | — | — | — | — | 0 | 1 | |
| Big League Approved: Mortgage Loan Officer Michael McKenzie NMLS#1683358 | Open Website | Open GBP | 14 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 3 | 5 | |
| Robby Oakes Mortgage Team at CIMG | Open Website | Open GBP | 10 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 2 | 2 | |
| Motto Mortgage Quality | Open Website | Open GBP | 21 | 1 | 2 | 0.0% | — | — | — | — | — | — | — | — | — | — | 0 | 0 | |
| Mortgage Choice NMLS 89877 | Open Website | Open GBP | 53 | 1 | 44 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | — | ✓ | — | 3 | 3 | |
| The Sherry Riano Team at Developer's Mortgage Company | Open Website | Open GBP | 248 | 2 | 25 | 36.0% | — | — | — | — | — | — | — | — | — | — | 3 | 3 | |
| 7 Locks Lending — Mortgages & Refinancing | Open Website | Open GBP | 78 | 1 | 43 | 0.0% | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | — | ✓ | 3 | 6 | |
| MortgageMecca, Inc. | Open Website | Open GBP | 71 | 2 | 5 | 100.0% | — | — | — | — | — | — | — | — | — | — | 0 | 1 |