Assisted living facility • Durham North Carolina
Generated on May 06, 2026
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This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the assisted living facility industry in Durham North Carolina. With 44 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 44 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
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The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Carolina Reserve of Durham | Open Website | Open GBP | 56 | 5 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 10 | |
| Calyx Living of Durham | Open Website | Open GBP | 35 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 9 | |
| TerraBella Durham | Open Website | Open GBP | 21 | 4 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 5 | 11 | |
| Bartlett Reserve | Open Website | Open GBP | 94 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 5 | |
| Atria Southpoint Walk | Open Website | Open GBP | 85 | 2 | 7 | 0.0% | — | — | — | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 4 | 9 | |
| Croasdaile Village | Open Website | Open GBP | 152 | 3 | 6 | 100.0% | ✓ | ✓ | — | — | — | — | — | — | — | — | 5 | 11 | |
| Brookdale Durham | Open Website | Open GBP | 34 | 4 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 11 | |
| Eno Pointe Assisted Living | Open Website | Open GBP | 13 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 6 | |
| Durham Ridge Assisted Living | Open Website | Open GBP | 35 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 2 | 3 | |
| Seasons at Southpoint - Memory Care Community | Open Website | Open GBP | 25 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 5 | 7 | |
| The Forest at Duke | Open Website | Open GBP | 27 | 4 | 4 | 100.0% | — | — | — | — | — | — | — | — | — | — | 8 | 12 | |
| Springdaile Assisted Living | Open Website | Open GBP | 2 | 1 | 1 | 0.0% | — | — | — | — | — | — | — | — | — | — | 2 | 3 | |
| Carver Rehabilitation & Living Center | Open Website | Open GBP | 270 | 5 | 8 | 100.0% | — | ✓ | ✓ | — | — | — | — | — | — | — | 4 | 11 | |
| Holiday Durham Regent | Open Website | Open GBP | 77 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 11 | |
| Solista Durham | Open Website | Open GBP | 67 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 6 | 11 | |
| Camellia Gardens Assisted Living | No Website | Open GBP | 9 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 2 | 5 | |
| Rockbridge Senior Home Living | Open Website | Open GBP | 2 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 2 | 8 | |
| Hillcrest Convalescent Center | Open Website | Open GBP | 278 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 15 | |
| PruittHealth - Carolina Point | Open Website | Open GBP | 127 | 1 | 21 | 0.0% | ✓ | — | ✓ | — | — | — | — | — | — | — | 6 | 9 | |
| PruittHealth - Durham | Open Website | Open GBP | 139 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 7 | 15 | |
| PruittHealth - Durham | Open Website | Open GBP | 139 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 7 | 15 | |
| Durham Center For Senior Life | Open Website | Open GBP | 134 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 14 | |
| Our Promise Care Homes | Open Website | Open GBP | 12 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 5 | 13 | |
| Tower of Blessing a Refuge to Seek #2 | Open Website | Open GBP | 1 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 3 | 7 | |
| Rose Manor Health and Rehab | Open Website | Open GBP | 40 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 4 | 11 |