Industry Analysis Report

Insurance Agency • Farmington New Mexico

Generated on May 07, 2026

Total Businesses

25 analyzed in detail

Categories

12 different business types

Services

297 unique service offerings

Top Service

52.0% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

1,823 across all businesses
Top 10 Most Common Services
#1
Auto insurance
13 businesses (52.0%)
#2
Motorcycle insurance
9 businesses (36.0%)
#3
General liability insurance
8 businesses (32.0%)
#4
Life insurance
8 businesses (32.0%)
#5
Motorcycle Insurance
8 businesses (32.0%)
#6
Health insurance
7 businesses (28.0%)
#7
Property insurance
7 businesses (28.0%)
#8
Renter's insurance
7 businesses (28.0%)
#9
Homeowners Insurance
7 businesses (28.0%)
#10
Renters Insurance
7 businesses (28.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the insurance agency industry in Farmington New Mexico. With 297 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 297 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Affordable Insurance Open Website Open GBP 301 4.8 ★ 4 34 0.0% 19 24
C&R Insurance Open Website Open GBP 90 4.8 ★ 4 49 6.1% 18 22
Freedom Insurance Open Website Open GBP 195 5 ★ 4 29 0.0% 16 24
Eric I. Maestas Insurance Agency Open Website Open GBP 31 4.1 ★ 5 53 11.3% 1 13
Walker Agency Open Website Open GBP 66 4.8 ★ 8 45 0.0% 19 23
Auto Insurance Plus, LLC. Open Website Open GBP 43 4 ★ 1 16 0.0% 16 24
Ben Mortensen - State Farm Insurance Agent Open Website Open GBP 193 4.9 ★ 5 13 38.5% 18 22
Hills Insurance Group Open Website Open GBP 12 5 ★ 1 23 0.0% 22 23
George Gandy Insurance Open Website Open GBP 24 4.1 ★ 1 24 0.0% 18 22
Mountain West Insurance & Financial Services, LLC (Farmington) Open Website Open GBP 14 4.2 ★ 1 4 0.0% 15 22
Kysar Millennium Leavitt Open Website Open GBP 65 4.7 ★ 1 27 0.0% 16 24
Secure Insurance Manchester Agency Open Website Open GBP 5 5 ★ 4 36 0.0% 21 23
Le Grand Jack - State Farm Insurance Agent Open Website Open GBP 38 4.8 ★ 5 4 75.0% 16 24
HUB International Open Website Open GBP 9 5 ★ 2 52 0.0% 22 22
Groves Insurance Group, Inc. Open Website Open GBP 67 5 ★ 1 30 93.3% 19 24
Sol Insurance LLC Open Website Open GBP 13 5 ★ 1 14 0.0% 22 22
Silvia Ramos: Allstate Insurance Open Website Open GBP 43 4.7 ★ 7 26 100.0% 22 22
Ginny Gil - State Farm Insurance Agent Open Website Open GBP 328 4.9 ★ 5 6 16.7% 22 22
Pinon Hills Insurance No Website Open GBP 18 4.8 ★ 1 0 0% 22 22
A Auto Insurance Plus Open Website Open GBP 9 5 ★ 1 4 0.0% 1 7
Wyatt Mace: Allstate Insurance Open Website Open GBP 109 4.3 ★ 7 13 100.0% 21 23
Wyatt Mace: Allstate Insurance Open Website Open GBP 109 4.3 ★ 7 13 100.0% 21 23
Rich Cross II - State Farm Insurance Agent Open Website Open GBP 10 4.6 ★ 5 9 33.3% 22 23
Chris Sebastian - State Farm Insurance Agent Open Website Open GBP 30 4.7 ★ 5 3 100.0% 12 22
Animas Valley Insurance Agency Inc Open Website Open GBP 1 5 ★ 1 0 0% 15 22

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