Industry Analysis Report

Medical spa • Farmington New Mexico

Total Businesses

28 analyzed in detail

Categories

33 different business types

Services

252 unique service offerings

Top Service

17.9% Massage

Avg Rating

4.8 ★ average

Total Reviews

2,477 across all businesses
Top 10 Most Common Services
#1
Massage
5 businesses (17.9%)
#2
Body waxing
4 businesses (14.3%)
#3
JUVÉDERM treatments
3 businesses (10.7%)
#4
Lip fillers
3 businesses (10.7%)
#5
Dermaplaning
3 businesses (10.7%)
#6
Microneedling
3 businesses (10.7%)
#7
Waxing
3 businesses (10.7%)
#8
Chemical peels
3 businesses (10.7%)
#9
Facial
3 businesses (10.7%)
#10
Skin treatments
3 businesses (10.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 28 businesses reveals critical competitive intelligence for the medical spa industry in Farmington New Mexico. With 252 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 252 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Pelle Spa Open Website Open GBP 634 4.9 ★ 1 26 0.0% 18 27
Calm Aesthetics Open Website Open GBP 43 5 ★ 1 0 0% 19 27
The Beauty Spa Open Website Open GBP 109 4.9 ★ 1 4 0.0% 20 25
Synergistic Longevity and Wellness LLC Open Website Open GBP 11 5 ★ 4 0 0% 24 27
Active Medical Group Open Website Open GBP 85 4.9 ★ 4 13 0.0% 19 27
Colibri Blooms Aesthetics Open Website Open GBP 9 5 ★ 1 11 0.0% 20 27
Probatica Body Sculpting Open Website Open GBP 12 5 ★ 1 18 0.0% 27 27
DanYang Spa No Website Open GBP 1 5 ★ 1 0 0% 25 27
SkinsationMD Open Website Open GBP 4 5 ★ 10 29 0.0% 18 27
Mia belles Wellness & Beauty Open Website Open GBP 6 5 ★ 1 5 0.0% 20 25
Epiphany Dermatology Open Website Open GBP 827 4.8 ★ 2 0 0% 10 24
Desert Hills Rejuvenation No Website Open GBP 90 5 ★ 3 65 0.0% 25 27
Sunshine Essential Oils Spa Open Website Open GBP 9 4.6 ★ 6 0 0% 27 27
Studio 23 Esthetics Open Website Open GBP 5 5 ★ 1 7 0.0% 25 27
Amethyst spa massage No Website Open GBP 1 0 0% 25 27
Sunrise Massage No Website Open GBP 10 5 ★ 1 1 0.0% 24 27
Massage Envy Open Website Open GBP 238 4.4 ★ 10 25 100.0% 16 27
Downtown Salon & Spa No Website Open GBP 94 4.8 ★ 7 0 0% 20 27
Spa Enchanted No Website Open GBP 1 0 0% 22 27
Massage by Amber Open Website Open GBP 120 4.9 ★ 2 0 0% 25 27
Obsidian Butterfly Massage Open Website Open GBP 28 5 ★ 1 6 83.3% 10 24
angel massage Open Website Open GBP 12 4.3 ★ 1 3 33.3% 20 25
The Raven's Nest Day Spa, Salon & Boutique Fitness Open Website Open GBP 8 4.5 ★ 3 9 33.3% 27 27
Body and Mind No Website Open GBP 27 5 ★ 1 0 0% 20 27
Asian Massage No Website Open GBP 1 1 0.0% 20 27
Evolve Beauty Salon & Spa Open Website Open GBP 85 4.4 ★ 9 67 0.0% 20 27
Massage of Farmington No Website Open GBP 3 5 ★ 1 0 0% 27 27
RAINBOW MASSAGE No Website Open GBP 7 4.4 ★ 6 0 0% 25 27

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