Industry Analysis Report

Insurance Agency • Santa Fe New Mexico

Generated on May 06, 2026

Total Businesses

23 analyzed in detail

Categories

16 different business types

Services

498 unique service offerings

Top Service

47.8% Homeowners insurance

Avg Rating

4.6 ★ average

Total Reviews

2,577 across all businesses
Top 10 Most Common Services
#1
Homeowners insurance
11 businesses (47.8%)
#2
Auto insurance
11 businesses (47.8%)
#3
General liability insurance
9 businesses (39.1%)
#4
Boat & watercraft insurance
7 businesses (30.4%)
#5
Commercial insurance
7 businesses (30.4%)
#6
Motorcycle insurance
7 businesses (30.4%)
#7
Property insurance
7 businesses (30.4%)
#8
Renter's insurance
7 businesses (30.4%)
#9
Renters Insurance
6 businesses (26.1%)
#10
Flood insurance
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the insurance agency industry in Santa Fe New Mexico. With 498 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 498 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Orale Insurance Agency Open Website Open GBP 465 4.9 ★ 1 70 1.4% 18 22
Fiesta Auto Insurance & Tax Service Open Website Open GBP 660 5 ★ 8 21 0.0% 18 22
Silas T Garcia Agency & Associates LLC Open Website Open GBP 18 4.7 ★ 5 51 0.0% 19 22
Melissa Sandoval: Allstate Insurance Open Website Open GBP 270 4.8 ★ 7 13 100.0% 5 20
George Gandy Insurance Open Website Open GBP 68 4.1 ★ 1 31 0.0% 21 22
Blue Fox Insurance Agency LLC Open Website Open GBP 13 4.5 ★ 3 15 33.3% 18 22
Stephen Gillespie - State Farm Home & Auto Insurance Agent Open Website Open GBP 115 4.9 ★ 5 82 14.6% 16 20
James H Russell Agency Inc Open Website Open GBP 10 4.6 ★ 1 0 0% 18 22
Insurance New Mexico Open Website Open GBP 4 5 ★ 7 19 0.0% 16 18
Rio Grande Insurance Services Open Website Open GBP 15 2.9 ★ 5 85 0.0% 18 22
Brynda Gonzalez - State Farm Insurance Agent Open Website Open GBP 168 4.9 ★ 5 2 50.0% 6 19
Daniels Insurance Inc Open Website Open GBP 9 4 ★ 1 76 0.0% 18 22
AAA Santa Fe Insurance and Member Services Open Website Open GBP 111 4 ★ 9 0 0% 7 20
Agape Insurance Services Open Website Open GBP 14 5 ★ 1 33 0.0% 18 22
United Insurance No Website Open GBP 7 4.9 ★ 1 8 0.0% 18 22
HUB International Open Website Open GBP 2 4.5 ★ 2 94 0.0% 15 22
Belinda Maez-Ferrero - State Farm Insurance Agent Open Website Open GBP 42 4.7 ★ 1 0 0% 18 22
Quezada Jacobs Family Agency, LLC: Allstate Insurance Open Website Open GBP 124 4.6 ★ 7 26 100.0% 18 22
The Jemez Insurance Agency Open Website Open GBP 4 5 ★ 8 104 8.7% 16 18
James Armijo - State Farm Insurance Agent Open Website Open GBP 145 4.8 ★ 5 3 100.0% 17 21
Jairo Gutierrez - State Farm Insurance Agent Open Website Open GBP 140 4.9 ★ 5 1 100.0% 3 16
Garrett Seawright - State Farm Insurance Agent Open Website Open GBP 163 4.8 ★ 5 2 100.0% 17 21
Finest Insurance Agency Open Website Open GBP 10 4.2 ★ 1 9 0.0% 18 21

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