Industry Analysis Report

Insurance Agency • Carlsbad New Mexico

Total Businesses

23 analyzed in detail

Categories

23 different business types

Services

385 unique service offerings

Top Service

30.4% Business Insurance

Avg Rating

4.6 ★ average

Total Reviews

2,461 across all businesses
Top 10 Most Common Services
#1
Business Insurance
7 businesses (30.4%)
#2
Auto insurance
6 businesses (26.1%)
#3
Auto Insurance
6 businesses (26.1%)
#4
Homeowners Insurance
5 businesses (21.7%)
#5
Insurance Life Insurance
5 businesses (21.7%)
#6
Car Insurance
4 businesses (17.4%)
#7
Boat & watercraft insurance
4 businesses (17.4%)
#8
Commercial insurance
4 businesses (17.4%)
#9
Flood insurance
4 businesses (17.4%)
#10
General liability insurance
4 businesses (17.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the insurance agency industry in Carlsbad New Mexico. With 385 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 385 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
George Gandy Insurance Open Website Open GBP 73 4.5 ★ 1 20 0.0% 22 22
EZ Hester Agency: Allstate Insurance Open Website Open GBP 25 4.6 ★ 7 18 0.0% 22 22
J. S. Ward & Son, Inc. - Carlsbad Open Website Open GBP 7 4.1 ★ 5 40 0.0% 22 22
Montgomery Insurance Agency, part of WaFd Insurance Group Open Website Open GBP 8 3.9 ★ 1 29 0.0% 22 22
Bonnie Ornelas - State Farm Insurance Agent Open Website Open GBP 110 4.8 ★ 5 11 9.1% 22 22
Goetz 2 U Insurance Open Website Open GBP 33 5 ★ 1 63 3.2% 22 22
HUB International Open Website Open GBP 4 4.3 ★ 2 65 0.0% 22 22
Tom McMullan - State Farm Insurance Agent Open Website Open GBP 16 4.1 ★ 5 10 10.0% 22 22
Farmers Insurance - Roy Willis Open Website Open GBP 14 5 ★ 5 2 100.0% 22 22
Farmers Insurance - Aaron Ruiz Open Website Open GBP 3 5 ★ 1 23 0.0% 22 22
State Farm Insurance Open Website Open GBP 3 5 ★ 5 0 0% 22 22
Farmers Insurance Open Website Open GBP 2 5 ★ 5 31 0.0% 22 22
Farm Bureau Financial Services: Bobby Bowen Open Website Open GBP 2 5 ★ 8 24 0.0% 22 22
State Farm No Website Open GBP 4 4.8 ★ 1 0 0% 22 22
ERIC HESTER: Allstate Insurance Open Website Open GBP 7 13 100.0% 22 22
Martin Lara Open Website Open GBP 6 5 ★ 6 0 0% 22 22
Farm Bureau Insurance Open Website Open GBP 3 3.7 ★ 1 17 0.0% 22 22
Hester Insurance No Website Open GBP 1 0 0% 22 22
Guaranty Title New Mexico Open Website Open GBP 33 4.2 ★ 1 16 0.0% 22 22
Wells Fargo Insurance Services Open Website Open GBP 1 5 ★ 1 4 0.0% 22 22
Carlsbad Medical Center Open Website Open GBP 1535 4 ★ 2 0 0% 22 22
Wedoitinsurance Open Website Open GBP 1 0 0% 22 22
Tate Branch Carlsbad Open Website Open GBP 579 4.2 ★ 10 100 100.0% 22 22

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