Industry Analysis Report

Insurance Agency • Clovis New Mexico

Total Businesses

23 analyzed in detail

Categories

13 different business types

Services

300 unique service offerings

Top Service

43.5% Auto insurance

Avg Rating

4.3 ★ average

Total Reviews

716 across all businesses
Top 10 Most Common Services
#1
Auto insurance
10 businesses (43.5%)
#2
General liability insurance
6 businesses (26.1%)
#3
Life Insurance
4 businesses (17.4%)
#4
Liability Coverage
3 businesses (13.0%)
#5
Personal Liability
3 businesses (13.0%)
#6
Property Damage
3 businesses (13.0%)
#7
Insurance Protection
3 businesses (13.0%)
#8
Boat Insurance
3 businesses (13.0%)
#9
Business Insurance
3 businesses (13.0%)
#10
Homeowners Insurance
3 businesses (13.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the insurance agency industry in Clovis New Mexico. With 300 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 300 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
General Insurance Agency Open Website Open GBP 128 4.6 ★ 6 39 0.0% 22 22
Western States Insurance Group Open Website Open GBP 35 4.6 ★ 6 87 1.1% 22 22
American National Insurance Company/Gregg Reid Open Website Open GBP 15 4.5 ★ 1 0 0% 22 22
Nick Wiegel: Allstate Insurance Open Website Open GBP 295 4.9 ★ 7 26 100.0% 22 22
Mike Morris - State Farm Insurance Agent Open Website Open GBP 70 4.6 ★ 5 3 100.0% 22 22
KWS Independent Insurance Services Inc Open Website Open GBP 9 5 ★ 1 27 0.0% 22 22
Don Abernathy - State Farm Insurance Agent Open Website Open GBP 19 4.9 ★ 1 1 0.0% 22 22
Vinson Insurance Agency Open Website Open GBP 11 4.9 ★ 1 0 0% 22 22
Farmers Insurance - Todd Farrell Open Website Open GBP 18 4.6 ★ 5 2 100.0% 22 22
Alicia McHenry - State Farm Insurance Agent Open Website Open GBP 7 5 ★ 1 9 0.0% 22 22
American National Insurance Company - District Office No Website Open GBP 2 4 ★ 2 0 0% 22 22
Farmers Insurance - Rosalind Smith Open Website Open GBP 17 4.7 ★ 5 2 100.0% 22 22
Farmers Insurance - Terry Poynor Open Website Open GBP 18 4.6 ★ 7 0 0% 22 22
FONTANILLA INSURANCE No Website Open GBP 7 5 ★ 1 12 0.0% 22 22
Fred Loya Insurance Open Website Open GBP 25 3.2 ★ 2 30 0.0% 22 22
Farmers Insurance - Jose Nicolas Open Website Open GBP 3 5 ★ 5 2 100.0% 22 22
Horace Mann Insurance Co Open Website Open GBP 1 1 ★ 1 24 0.0% 22 22
Burns Agency: Burns J Timothy No Website Open GBP 8 5 ★ 1 0 0% 22 22
Aztec Abstract & Title Insurance Inc Open Website Open GBP 27 4.4 ★ 1 18 0.0% 22 22
Leavitt Group Southwest Open Website Open GBP 1 35 0.0% 22 22
Williams Insurance Open Website Open GBP 1 27 0.0% 22 22
Fin Insurance No Website Open GBP 4 9 11.1% 22 22
Frontier Adjusters Open Website Open GBP 1 1 ★ 1 12 0.0% 22 22

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