Industry Analysis Report

Mortgage Broker • Rochester Minnesota

Total Businesses

25 analyzed in detail

Categories

8 different business types

Services

137 unique service offerings

Top Service

16.0% Auto Loans

Avg Rating

4.9 ★ average

Total Reviews

1,952 across all businesses
Top 10 Most Common Services
#1
Auto Loans
4 businesses (16.0%)
#2
FHA
4 businesses (16.0%)
#3
VA
3 businesses (12.0%)
#4
Home loans
3 businesses (12.0%)
#5
Mortgage loans
3 businesses (12.0%)
#6
Boat Loans
3 businesses (12.0%)
#7
Business Loans
3 businesses (12.0%)
#8
Home Improvement Loans
3 businesses (12.0%)
#9
Home Loans Home Loans
3 businesses (12.0%)
#10
Home Loans Mortgages
3 businesses (12.0%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Rochester Minnesota. With 137 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 137 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
PrimeSource Funding (Rochester, MN) Open Website Open GBP 1309 5 ★ 1 69 0.0% 15 23
PrimeLending, A PlainsCapital Company - Rochester Open Website Open GBP 127 4.9 ★ 2 12 0.0% 16 23
The Heichel Team powered by Fairway Home Mortgage Open Website Open GBP 67 5 ★ 1 7 0.0% 23 24
Results Home Mortgage Open Website Open GBP 122 4.9 ★ 1 0 0% 16 23
Zach Snell at Rate (NMLS #1544486) Open Website Open GBP 12 5 ★ 2 0 0% 15 23
Wayd Wangen at Rate (NMLS #370509) Open Website Open GBP 13 5 ★ 2 0 0% 15 23
Bell Bank Mortgage, Stacy Jahraus Open Website Open GBP 37 5 ★ 1 5 0.0% 16 23
Bell Bank Mortgage, Mike Danielson Open Website Open GBP 34 5 ★ 1 4 0.0% 16 23
loanDepot No Website Open GBP 28 5 ★ 1 0 0% 16 23
Bell Bank Mortgage, Jason Griggs Open Website Open GBP 36 5 ★ 1 0 0% 16 23
Wintrust Mortgage Open Website Open GBP 3 3.7 ★ 4 0 0% 21 24
Bell Bank Mortgage, Heather Fuelberth Open Website Open GBP 56 5 ★ 1 5 0.0% 16 23
Steve Ruffalo at Rate (NMLS #533105) Open Website Open GBP 5 5 ★ 2 0 0% 15 23
Edge Home Finance-Eric Habberstad Open Website Open GBP 5 5 ★ 1 0 0% 8 10
PrimeLending, A PlainsCapital Company: Doug Gillard Open Website Open GBP 2 5 ★ 1 0 0% 16 23
US Bank Mortgage Open Website Open GBP 1 13 0.0% 10 24
Shayn Carlson at Rate (NMLS #2806081) Open Website Open GBP 2 0 0% 15 23
Ryan Manley - Sonder Mortgage Group Open Website Open GBP 2 5 ★ 1 4 0.0% 10 24
U.S. Bank-Mortgage Loan Officer-Heather Burns-Myhre Open Website Open GBP 3 5 ★ 1 0 0% 19 24
US Bank Mortgage Open Website Open GBP 1 10 0.0% 10 24
Jon O'Reilly-U.S. Bank Mortgage Open Website Open GBP 1 0 0% 10 24
Edina Realty - Rochester Real Estate Agency Open Website Open GBP 24 4 ★ 1 10 70.0% 9 24
US Bank Mortgage Open Website Open GBP 1 10 0.0% 10 24
Wells Fargo Home Mortgage Open Website Open GBP 2 5 ★ 1 0 0% 10 24
Schwirtz Team of Edina Realty Open Website Open GBP 65 4.9 ★ 2 27 18.5% 9 24

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