Mortgage Broker • Bloomington Minnesota
Generated on May 08, 2026
For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.
If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.
Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.
Highlight: This is to fix both your Google Profile and your Website, the most robust solution.
This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Bloomington Minnesota. With 212 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.
We're showing you the top 10 most common services your competitors are using. With 212 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.
This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:
It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.
The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.
Key Competitive Analysis Points:
| Company Name | Website | Open GBP | Reviews | Rating | # Categories | # Services | % Descriptions | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 3mi Competitors | 5mi Competitors |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Michael Houg - Minnesota Mortgage Lender | Open Website | Open GBP | 223 | 1 | 50 | 0.0% | — | — | — | — | — | ✓ | ✓ | ✓ | ✓ | ✓ | 19 | 21 | |
| Rainbow Mortgage Inc. | Open Website | Open GBP | 215 | 2 | 77 | 0.0% | — | ✓ | ✓ | — | — | — | ✓ | — | ✓ | ✓ | 19 | 21 | |
| Ken Graczak - Mortgage Broker - NMLS 184394 | Open Website | Open GBP | 80 | 1 | 22 | 0.0% | — | — | — | — | — | — | — | — | — | — | 19 | 21 | |
| PrimeLending, A PlainsCapital Company - Edina | Open Website | Open GBP | 147 | 2 | 12 | 0.0% | — | ✓ | — | ✓ | — | — | — | — | — | — | 18 | 20 | |
| Matt Ripley at CrossCountry Mortgage | Open Website | Open GBP | 97 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 20 | |
| Summit Mortgage Corporation | Open Website | Open GBP | 282 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 20 | |
| David Schissler at CrossCountry Mortgage | Open Website | Open GBP | 162 | 1 | 10 | 100.0% | — | — | — | — | — | — | — | ✓ | — | — | 19 | 20 | |
| Aaron Abed at CrossCountry Mortgage | Open Website | Open GBP | 88 | 1 | 3 | 0.0% | ✓ | — | — | — | ✓ | — | — | — | — | — | 19 | 20 | |
| Shannon Roepke-Fairway Independent Mortgage Corporation | Open Website | Open GBP | 57 | 1 | 1 | 100.0% | — | — | — | — | — | — | — | — | — | — | 0 | 9 | |
| CrossCountry Mortgage, Justus Foss | Open Website | Open GBP | 147 | 1 | 10 | 0.0% | ✓ | — | — | — | — | — | — | — | — | — | 19 | 20 | |
| Mark Hesser at CrossCountry Mortgage | Open Website | Open GBP | 18 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 20 | |
| Shaun Higgins at CrossCountry Mortgage | Open Website | Open GBP | 46 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 20 | |
| Steve Furlong, Sr. Loan Officer, NMLS 275939, SWBC Mortgage | Open Website | Open GBP | 131 | 2 | 7 | 0.0% | ✓ | — | — | ✓ | — | — | — | — | — | — | 18 | 20 | |
| Summit Mortgage Corporation - Olson Team | Open Website | Open GBP | 21 | 2 | 10 | 100.0% | ✓ | ✓ | ✓ | — | — | — | — | — | — | — | 19 | 20 | |
| Bell Bank Mortgage, Liz Koehler | Open Website | Open GBP | 89 | 1 | 4 | 100.0% | — | — | — | — | ✓ | — | — | — | — | — | 19 | 21 | |
| PrimeLending, A PlainsCapital Company: Jarod Mathiason | Open Website | Open GBP | 15 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 18 | 20 | |
| David Gibbs, NMLS: 1459772, PrimeLending | Open Website | Open GBP | 59 | 1 | 3 | 0.0% | — | — | — | — | — | — | — | — | — | — | 18 | 20 | |
| Bell Bank Mortgage, Mitch Irwin | Open Website | Open GBP | 55 | 1 | 11 | 0.0% | ✓ | ✓ | ✓ | ✓ | — | — | — | — | — | — | 19 | 21 | |
| Quintin Jacobson, Mortgage Banker, New American Funding | Open Website | Open GBP | 45 | 1 | 10 | 0.0% | ✓ | — | — | — | ✓ | ✓ | — | — | — | — | 16 | 21 | |
| Bell Bank Mortgage, Jody Kern | Open Website | Open GBP | 31 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 19 | 21 | |
| Cambria Mortgage, Joe Metzler Team | Open Website | Open GBP | 58 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 1 | |
| Cambria Mortgage, Joe Metzler Team | Open Website | Open GBP | 58 | 2 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 1 | |
| Lend Smart Mortgage Wholesale Division | Open Website | Open GBP | 16 | 1 | 0 | 0% | — | — | — | — | — | — | — | — | — | — | 1 | 21 | |
| Bell Bank Mortgage, Marcia May | Open Website | Open GBP | 50 | 1 | 3 | 0.0% | — | ✓ | — | ✓ | — | — | — | — | — | — | 19 | 21 |