Industry Analysis Report

Mortgage Broker • Bloomington Minnesota

Generated on May 08, 2026

Total Businesses

24 analyzed in detail

Categories

3 different business types

Services

212 unique service offerings

Top Service

20.8% Down Payment Assista...

Avg Rating

5.0 ★ average

Total Reviews

2,190 across all businesses
Top 10 Most Common Services
#1
Down Payment Assistance
5 businesses (20.8%)
#2
FHA Loans
4 businesses (16.7%)
#3
Conventional Loans
3 businesses (12.5%)
#4
VA Loans
3 businesses (12.5%)
#5
Mortgage Refinance
3 businesses (12.5%)
#6
Jumbo Home Loan
2 businesses (8.3%)
#7
Mortgage Loan Process
2 businesses (8.3%)
#8
Mortgage Pre-Approval
2 businesses (8.3%)
#9
New Home
2 businesses (8.3%)
#10
Refinance Your Mortgage
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Bloomington Minnesota. With 212 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 212 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Michael Houg - Minnesota Mortgage Lender Open Website Open GBP 223 5 ★ 1 50 0.0% 19 21
Rainbow Mortgage Inc. Open Website Open GBP 215 5 ★ 2 77 0.0% 19 21
Ken Graczak - Mortgage Broker - NMLS 184394 Open Website Open GBP 80 5 ★ 1 22 0.0% 19 21
PrimeLending, A PlainsCapital Company - Edina Open Website Open GBP 147 5 ★ 2 12 0.0% 18 20
Matt Ripley at CrossCountry Mortgage Open Website Open GBP 97 5 ★ 1 0 0% 19 20
Summit Mortgage Corporation Open Website Open GBP 282 5 ★ 1 0 0% 19 20
David Schissler at CrossCountry Mortgage Open Website Open GBP 162 5 ★ 1 10 100.0% 19 20
Aaron Abed at CrossCountry Mortgage Open Website Open GBP 88 5 ★ 1 3 0.0% 19 20
Shannon Roepke-Fairway Independent Mortgage Corporation Open Website Open GBP 57 5 ★ 1 1 100.0% 0 9
CrossCountry Mortgage, Justus Foss Open Website Open GBP 147 5 ★ 1 10 0.0% 19 20
Mark Hesser at CrossCountry Mortgage Open Website Open GBP 18 5 ★ 1 0 0% 19 20
Shaun Higgins at CrossCountry Mortgage Open Website Open GBP 46 5 ★ 1 0 0% 19 20
Steve Furlong, Sr. Loan Officer, NMLS 275939, SWBC Mortgage Open Website Open GBP 131 4.7 ★ 2 7 0.0% 18 20
Summit Mortgage Corporation - Olson Team Open Website Open GBP 21 5 ★ 2 10 100.0% 19 20
Bell Bank Mortgage, Liz Koehler Open Website Open GBP 89 5 ★ 1 4 100.0% 19 21
PrimeLending, A PlainsCapital Company: Jarod Mathiason Open Website Open GBP 15 5 ★ 1 0 0% 18 20
David Gibbs, NMLS: 1459772, PrimeLending Open Website Open GBP 59 5 ★ 1 3 0.0% 18 20
Bell Bank Mortgage, Mitch Irwin Open Website Open GBP 55 5 ★ 1 11 0.0% 19 21
Quintin Jacobson, Mortgage Banker, New American Funding Open Website Open GBP 45 5 ★ 1 10 0.0% 16 21
Bell Bank Mortgage, Jody Kern Open Website Open GBP 31 5 ★ 1 0 0% 19 21
Cambria Mortgage, Joe Metzler Team Open Website Open GBP 58 4.9 ★ 2 0 0% 1 1
Cambria Mortgage, Joe Metzler Team Open Website Open GBP 58 4.9 ★ 2 0 0% 1 1
Lend Smart Mortgage Wholesale Division Open Website Open GBP 16 5 ★ 1 0 0% 1 21
Bell Bank Mortgage, Marcia May Open Website Open GBP 50 5 ★ 1 3 0.0% 19 21

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