Industry Analysis Report

Mortgage Broker • Naperville Illinois

Total Businesses

23 analyzed in detail

Categories

8 different business types

Services

184 unique service offerings

Top Service

21.7% Home purchasing assi...

Avg Rating

4.9 ★ average

Total Reviews

3,221 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
5 businesses (21.7%)
#2
Mortgage loan application assistance
5 businesses (21.7%)
#3
Mortgage loan shopping assistance
5 businesses (21.7%)
#4
Mortgage rate shopping assistance
5 businesses (21.7%)
#5
Mortgage refinancing assistance
5 businesses (21.7%)
#6
Loan Programs
5 businesses (21.7%)
#7
Conventional Loans
4 businesses (17.4%)
#8
Adjustable Rate Mortgages
3 businesses (13.0%)
#9
Balloon Mortgages
3 businesses (13.0%)
#10
Private Mortgage Insurance
3 businesses (13.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Naperville Illinois. With 184 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 184 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Smart Mortgage Centers Open Website Open GBP 272 4.9 ★ 2 55 14.5% 4 7
CIBM Mortgage - Naperville Open Website Open GBP 207 4.9 ★ 1 0 0% 15 15
RATE Naperville (formerly Guaranteed Rate) - Jim Jefferson Open Website Open GBP 265 5 ★ 1 1 0.0% 12 16
Great Mortgage Open Website Open GBP 48 4.8 ★ 1 56 0.0% 14 15
Compass Mortgage, Inc. Open Website Open GBP 813 4.8 ★ 2 2 0.0% 13 15
Guaranteed Rate Naperville - Danny Delgado Open Website Open GBP 318 5 ★ 1 0 0% 12 16
Zachary Kraus Mortgage Lending Team #502422 Open Website Open GBP 223 5 ★ 3 38 0.0% 5 15
Guaranteed Rate Open Website Open GBP 90 4.9 ★ 2 0 0% 5 14
The Rate Update Powered by Peoples Bank and Trust Open Website Open GBP 51 4.9 ★ 3 16 0.0% 12 16
Dennis Papiernik - Naperville, IL - Sr. Loan Officer / Compass Mortgage Open Website Open GBP 86 5 ★ 2 0 0% 13 15
Scott Halvorsen - Fairway Home Mortgage Naperville IL Open Website Open GBP 159 4.9 ★ 1 0 0% 6 6
Professional Mortgage Solutions Open Website Open GBP 36 5 ★ 1 32 0.0% 15 15
Team Raya No Website Open GBP 58 5 ★ 2 0 0% 8 15
Brad Rasof at Rate Open Website Open GBP 61 4.9 ★ 1 0 0% 12 16
Tony Tabrizi | Fairway Home Mortgage Open Website Open GBP 68 5 ★ 1 10 0.0% 6 6
Kyle Gannon at Rate (NMLS #1790114) Open Website Open GBP 26 5 ★ 2 0 0% 5 14
The Money Store Open Website Open GBP 54 4.9 ★ 1 0 0% 6 7
Scott Gajewski at Fairway Independent Mortgage Corporation(NMLS #257217) Open Website Open GBP 52 5 ★ 2 0 0% 6 6
Charles Zofkie at Rate (NMLS #224547) Open Website Open GBP 29 5 ★ 2 0 0% 12 16
The Marino Lending Team - Guild Mortgage Naperville Open Website Open GBP 58 4.9 ★ 2 0 0% 13 17
Team Edgar Llanes Rabbi Mortgage Inc. CA, FL, IN, IL Open Website Open GBP 144 5 ★ 1 26 0.0% 4 8
Guild Mortgage - Mark Moulesong Open Website Open GBP 85 5 ★ 2 7 0.0% 12 16
Diamond Residential Mortgage Corporation - William Piotrowski Open Website Open GBP 18 4.8 ★ 6 0 0% 12 18

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