Industry Analysis Report

Mortgage Broker • Idaho Falls Idaho

Total Businesses

25 analyzed in detail

Categories

5 different business types

Services

128 unique service offerings

Top Service

20.0% Mortgage loan applic...

Avg Rating

4.8 ★ average

Total Reviews

1,705 across all businesses
Top 10 Most Common Services
#1
Mortgage loan application assistance
5 businesses (20.0%)
#2
Mortgage loan shopping assistance
5 businesses (20.0%)
#3
Mortgage rate shopping assistance
5 businesses (20.0%)
#4
Home purchasing assistance
4 businesses (16.0%)
#5
Mortgage refinancing assistance
4 businesses (16.0%)
#6
Mortgage Refinance
3 businesses (12.0%)
#7
Construction Loans
3 businesses (12.0%)
#8
Conventional Loans
3 businesses (12.0%)
#9
Loan Programs
3 businesses (12.0%)
#10
Construction Loan
2 businesses (8.0%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

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Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the mortgage broker industry in Idaho Falls Idaho. With 128 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 128 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Idaho First Mortgage Open Website Open GBP 163 4.9 ★ 3 6 0.0% 23 24
InterWest Mortgage Open Website Open GBP 508 5 ★ 1 4 50.0% 23 24
Regal Mortgage Open Website Open GBP 265 4.9 ★ 1 13 100.0% 23 24
Bell Financial Group Open Website Open GBP 225 4.9 ★ 2 5 0.0% 23 24
Patriot Home Mortgage Open Website Open GBP 134 5 ★ 1 0 0% 23 24
Evergreen Home Loans Idaho Falls NMLS 2722676 Open Website Open GBP 12 5 ★ 1 0 0% 19 24
Legacy Mortgage Group, LLC Open Website Open GBP 30 4.9 ★ 2 4 0.0% 23 24
Nexus Mortgage Lending Open Website Open GBP 30 4.6 ★ 2 21 0.0% 20 24
Braylan Bean - Frontier Credit Union - Mortgage Loan Officer Open Website Open GBP 47 5 ★ 1 5 100.0% 23 24
The Landers Group - Kiersten Landers, Mortgage Broker Open Website Open GBP 2 5 ★ 1 40 0.0% 23 24
Veritas Funding - Idaho Falls | Home Loans and Refinance Open Website Open GBP 30 4.9 ★ 2 18 100.0% 19 23
Synergy One Lending No Website Open GBP 98 4.9 ★ 1 0 0% 23 24
Brandy Knight Summit Funding Open Website Open GBP 23 5 ★ 1 0 0% 19 24
Gateway Mortgage Open Website Open GBP 12 4.7 ★ 1 0 0% 23 24
Barbra Summerhill, Your Idaho Wholesale Mortgage Specialist NMLS ID # 1860248 Open Website Open GBP 9 4.7 ★ 1 5 0.0% 18 23
Cross Country Mortgage-Tyler Winegar Open Website Open GBP 18 5 ★ 2 15 0.0% 23 24
Home | Front Mortgage - Southeast Idaho Open Website Open GBP 3 5 ★ 1 6 0.0% 23 24
Mortgage Center - ICCU Open Website Open GBP 8 4.5 ★ 1 0 0% 20 23
Tory Criddle - Regal Mortgage Open Website Open GBP 3 5 ★ 2 0 0% 23 24
First Colony Mortgage Idaho Falls Branch Open Website Open GBP 4 5 ★ 1 0 0% 18 23
Karl Bowcutt Highlands Residential Mortgage Open Website Open GBP 1 5 ★ 1 1 0.0% 19 24
First American Mortgage Solutions Open Website Open GBP 10 2.1 ★ 1 0 0% 4 19
Fairway Home Mortgage Open Website Open GBP 16 5 ★ 1 0 0% 23 24
Megan Maloney - First Colony Mortgage Open Website Open GBP 1 5 ★ 1 2 0.0% 20 23
Chastain Financial Open Website Open GBP 53 4.8 ★ 2 16 0.0% 22 24

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