Industry Analysis Report

Beauty Salon • Idaho Falls Idaho

Total Businesses

25 analyzed in detail

Categories

23 different business types

Services

443 unique service offerings

Top Service

84.0% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

2,987 across all businesses
Top 10 Most Common Services
#1
Hairstyling
21 businesses (84.0%)
#2
Haircut
20 businesses (80.0%)
#3
Hair extensions
12 businesses (48.0%)
#4
Balayage
12 businesses (48.0%)
#5
Hair coloring
11 businesses (44.0%)
#6
Manicure
10 businesses (40.0%)
#7
Body waxing
9 businesses (36.0%)
#8
Blowouts
9 businesses (36.0%)
#9
Bang trim
9 businesses (36.0%)
#10
Hair highlighting
9 businesses (36.0%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the beauty salon industry in Idaho Falls Idaho. With 443 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 443 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Bella Hair Designers and Day Spa No Website Open GBP 237 4.7 ★ 8 21 0.0% 23 24
Allure Salon & Spa Open Website Open GBP 65 4.8 ★ 2 35 0.0% 20 24
Ember & Bloom Hair Studio Open Website Open GBP 161 4.8 ★ 2 64 0.0% 24 24
The Defining Line Salon Open Website Open GBP 194 4.7 ★ 2 19 0.0% 18 23
NV Salon Open Website Open GBP 159 4.8 ★ 1 13 0.0% 23 24
Root of Beauty- Holistic Head Spa No Website Open GBP 30 5 ★ 1 7 0.0% 20 24
Beauty Ink salon- House of Hair, Nails, & Makeup Open Website Open GBP 45 4.9 ★ 4 92 0.0% 22 24
The Urban Nook Salon Open Website Open GBP 118 4.7 ★ 2 2 0.0% 21 24
Phenix Salon Suites Idaho Falls Open Website Open GBP 119 4.8 ★ 5 66 0.0% 24 24
Salon h.davis & Barbers Open Website Open GBP 451 4.9 ★ 4 108 0.9% 14 24
Generations Salon LLC Open Website Open GBP 249 5 ★ 1 19 0.0% 21 24
Radiant Beauty Open Website Open GBP 49 5 ★ 1 11 100.0% 24 24
Senza Salon and Wig Boutique Open Website Open GBP 143 4.5 ★ 1 34 0.0% 24 24
The Parlor Salon and Spa No Website Open GBP 37 4.8 ★ 1 2 0.0% 24 24
Diamond Salon Open Website Open GBP 52 4.9 ★ 6 53 28.3% 21 24
Centennial Salon No Website Open GBP 56 4.6 ★ 2 0 0% 24 24
The Holiday No Website Open GBP 100 4.8 ★ 1 11 0.0% 21 24
Ross' Hair Fashions No Website Open GBP 79 4.9 ★ 2 2 0.0% 20 24
Divine Xpressions Salon Open Website Open GBP 59 4.9 ★ 7 20 0.0% 24 24
Metamorphosis Salon Open Website Open GBP 61 4.2 ★ 7 70 0.0% 24 24
The Hair Parlor Open Website Open GBP 342 4.6 ★ 1 10 0.0% 22 24
Idaho Falls Best Body Waxing and Hair by Kara Open Website Open GBP 52 5 ★ 7 24 0.0% 18 24
Bloom Beauty Lounge Open Website Open GBP 45 4.9 ★ 4 25 0.0% 19 24
You're So Vain No Website Open GBP 29 4.7 ★ 1 7 0.0% 22 24
Elusive Salon No Website Open GBP 55 4.8 ★ 10 0 0% 13 23

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