Industry Analysis Report

Mortgage Broker • Arlington Virginia

Total Businesses

24 analyzed in detail

Categories

6 different business types

Services

64 unique service offerings

Top Service

16.7% FHA

Avg Rating

5.0 ★ average

Total Reviews

992 across all businesses
Top 10 Most Common Services
#1
FHA
4 businesses (16.7%)
#2
Down Payment Assistance
4 businesses (16.7%)
#3
Conventional FNMA/FHLMC
3 businesses (12.5%)
#4
Home equity options
3 businesses (12.5%)
#5
Jumbo
3 businesses (12.5%)
#6
USDA
3 businesses (12.5%)
#7
VA
3 businesses (12.5%)
#8
Mortgage Refinance
2 businesses (8.3%)
#9
Home purchasing assistance
2 businesses (8.3%)
#10
Mortgage refinancing assistance
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Arlington Virginia. With 64 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 64 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Presidential Bank Open Website Open GBP 4 4.5 ★ 1 0 0% 20 21
Melissa Cabral | Fairway Independent Mortgage Corporation Open Website Open GBP 57 5 ★ 1 0 0% 10 21
David Faber at Certainty Home Lending (NMLS #1181692) Open Website Open GBP 32 4.9 ★ 2 0 0% 20 21
Ryan Larson at Rate (NMLS #1371688) Open Website Open GBP 70 4.9 ★ 2 0 0% 20 21
Embrace Home Loans: Shawn Barsness Open Website Open GBP 54 5 ★ 2 52 0.0% 19 21
Nick Genovese Open Website Open GBP 45 5 ★ 1 0 0% 20 21
Guild Mortgage - Karl Svendsen Open Website Open GBP 121 5 ★ 2 7 0.0% 21 21
David Lumb at Certainty Home Lending (NMLS #482299) Open Website Open GBP 13 5 ★ 2 0 0% 20 21
Josh Friedson at Rate (NMLS #626892) Open Website Open GBP 40 5 ★ 2 0 0% 20 21
Guild Mortgage - Alex Dykes Open Website Open GBP 96 5 ★ 2 7 0.0% 21 21
Krista Ellis at Certainty Home Lending (NMLS #482295) Open Website Open GBP 10 5 ★ 2 0 0% 20 21
The Businessman's Mortgage Broker Open Website Open GBP 4 5 ★ 1 7 0.0% 20 21
Guild Mortgage - Aaron Bell Open Website Open GBP 29 5 ★ 2 7 0.0% 21 21
Jordan Jackson at Rate (NMLS #1991062) Open Website Open GBP 24 5 ★ 2 0 0% 20 21
United Bank Mortgage - Greg Mullan Open Website Open GBP 84 5 ★ 1 0 0% 13 21
Nick Genovese at Certainty Home Lending (NMLS #2149234) Open Website Open GBP 13 5 ★ 2 0 0% 20 21
Alan Dillon at Rate (NMLS #83838) Open Website Open GBP 51 5 ★ 2 0 0% 20 21
Andrew Siddon at Certainty Home Lending (NMLS #483523) Open Website Open GBP 34 5 ★ 2 1 0.0% 20 21
Brian Kempf at Certainty Home Lending (NMLS #483525) Open Website Open GBP 60 4.9 ★ 2 0 0% 20 21
Bruce Rosenberger at Rate (NMLS #659495) Open Website Open GBP 91 5 ★ 2 0 0% 20 21
Motto Mortgage Logic Open Website Open GBP 2 0 0% 1 1
Motto Mortgage Logic Open Website Open GBP 2 0 0% 1 1
Chris LaRose at Prosperity Home Mortgage, LLC - Arlington/Falls Church/Alexandria Open Website Open GBP 45 4.9 ★ 1 7 0.0% 19 21
Marcela Morales at Certainty Home Lending (NMLS #1420556) Open Website Open GBP 15 5 ★ 2 0 0% 20 21

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