Industry Analysis Report

Beauty Salon • Amarillo Texas

Total Businesses

25 analyzed in detail

Categories

20 different business types

Services

464 unique service offerings

Top Service

84.0% Haircut

Avg Rating

4.7 ★ average

Total Reviews

2,453 across all businesses
Top 10 Most Common Services
#1
Haircut
21 businesses (84.0%)
#2
Hairstyling
21 businesses (84.0%)
#3
Balayage
15 businesses (60.0%)
#4
Hair extensions
13 businesses (52.0%)
#5
Hair coloring
11 businesses (44.0%)
#6
Blowouts
10 businesses (40.0%)
#7
Hair highlighting
10 businesses (40.0%)
#8
Perms
10 businesses (40.0%)
#9
Shampoo & conditioning
8 businesses (32.0%)
#10
Body waxing
8 businesses (32.0%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the beauty salon industry in Amarillo Texas. With 464 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 464 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Mosaic Beauty and Boutique Open Website Open GBP 216 4.9 ★ 7 59 0.0% 19 24
Paper Dollz Hair Salon No Website Open GBP 157 4.8 ★ 1 3 0.0% 20 24
The Salon By Lora Brown Open Website Open GBP 102 4.7 ★ 1 63 49.2% 22 23
Milan Salon + Spa Amarillo Open Website Open GBP 50 4.8 ★ 1 22 0.0% 21 23
LUSH beauty Lounge No Website Open GBP 156 4.4 ★ 1 14 0.0% 5 22
WHITEFOX Styling Open Website Open GBP 194 4.8 ★ 5 64 26.6% 19 24
Salon Versa Open Website Open GBP 132 4.7 ★ 2 15 0.0% 1 17
Impressions Salon No Website Open GBP 102 4.8 ★ 2 31 0.0% 20 24
Kashmir Salon Open Website Open GBP 212 4.9 ★ 1 15 0.0% 20 24
Luxe Vanity Salon Open Website Open GBP 89 4.8 ★ 1 41 0.0% 23 23
Hair Emporium No Website Open GBP 54 4.9 ★ 1 0 0% 19 24
Sublime Collective Open Website Open GBP 123 4.7 ★ 8 41 0.0% 6 23
House of Alchemy Salon Open Website Open GBP 28 4.9 ★ 1 31 0.0% 21 24
Alexa's Beauty Supply & Salon Open Website Open GBP 77 4.4 ★ 3 98 0.0% 17 23
The Lennox Salon Open Website Open GBP 56 4.8 ★ 1 24 0.0% 20 24
Salon 2710 No Website Open GBP 51 4.5 ★ 1 84 0.0% 19 24
Kismet Salon Open Website Open GBP 45 5 ★ 1 0 0% 17 23
The 806 HALO Beauty Salon Open Website Open GBP 13 4.6 ★ 5 26 0.0% 19 24
A Flair for Hair Salon No Website Open GBP 139 4.8 ★ 3 15 0.0% 20 24
Canvas Salon No Website Open GBP 27 4.6 ★ 1 3 0.0% 20 24
The Scarlet Door Salon, Day Spa & Boutique Open Website Open GBP 182 4.4 ★ 4 29 17.2% 19 24
The Sugaring Bar and Boutique Open Website Open GBP 168 4.8 ★ 1 19 0.0% 4 22
Precision Cutz & Stylz Open Website Open GBP 24 4.7 ★ 4 5 0.0% 20 24
A&CO Salon No Website Open GBP 44 4.7 ★ 1 0 0% 14 23
Collective Beauty Open Website Open GBP 12 5 ★ 1 24 0.0% 19 24

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