Industry Analysis Report

Insurance Agency • Amarillo Texas

Total Businesses

23 analyzed in detail

Categories

16 different business types

Services

380 unique service offerings

Top Service

56.5% Auto insurance

Avg Rating

4.7 ★ average

Total Reviews

3,559 across all businesses
Top 10 Most Common Services
#1
Auto insurance
13 businesses (56.5%)
#2
General liability insurance
10 businesses (43.5%)
#3
Commercial insurance
8 businesses (34.8%)
#4
Commercial Auto Insurance
8 businesses (34.8%)
#5
Life insurance
7 businesses (30.4%)
#6
Homeowners Insurance
7 businesses (30.4%)
#7
Liability Coverage
6 businesses (26.1%)
#8
Renters Insurance
6 businesses (26.1%)
#9
Business Insurance
6 businesses (26.1%)
#10
Car Insurance
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the insurance agency industry in Amarillo Texas. With 380 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 380 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
West Texas Insurance Agency Open Website Open GBP 67 4.3 ★ 8 76 0.0% 10 20
Legacy Insurance Brokers Open Website Open GBP 40 5 ★ 10 16 0.0% 10 15
Acceptance Insurance Open Website Open GBP 298 4.9 ★ 6 27 100.0% 10 13
Amarillo's Insurance Agency Open Website Open GBP 117 4.6 ★ 1 30 0.0% 10 12
Herring Insurance Agency of Amarillo Open Website Open GBP 36 4.6 ★ 5 84 0.0% 7 21
Texas Preferred Insurance Open Website Open GBP 50 5 ★ 7 78 0.0% 11 16
High Plains Insurance Agency Open Website Open GBP 17 5 ★ 1 23 4.3% 7 12
Freeway Insurance Open Website Open GBP 150 4.7 ★ 6 27 100.0% 10 13
TEXAS INSURANCE Open Website Open GBP 20 4.4 ★ 1 0 0% 10 13
Cortez Insurance Agency Open Website Open GBP 93 5 ★ 1 1 0.0% 5 11
Freeway Insurance Open Website Open GBP 292 4.9 ★ 6 27 100.0% 10 13
Merritt R Vaughn - State Farm Insurance Agent Open Website Open GBP 1345 5 ★ 5 30 0.0% 9 11
Affordable Insurance Open Website Open GBP 48 4.2 ★ 1 7 0.0% 7 10
Chandler Insurance Agency - Farmers Insurance - Cody Chandler Open Website Open GBP 52 4.9 ★ 7 12 0.0% 8 11
Russ Glaze - State Farm Insurance Agent Open Website Open GBP 462 4.9 ★ 5 33 57.6% 6 11
West Texas Insurance on Ross St Open Website Open GBP 29 4.6 ★ 2 43 0.0% 10 15
Williams-Boyce Agency, LLP Open Website Open GBP 4 5 ★ 1 20 0.0% 10 15
Upshaw Insurance Agency Open Website Open GBP 18 4.3 ★ 5 29 0.0% 11 15
VIVA Insurance Open Website Open GBP 155 5 ★ 7 16 0.0% 10 12
Clifton Insurance Agency, Inc. Open Website Open GBP 156 4.9 ★ 2 22 0.0% 10 11
Thrivent Financial - Sharon Doggett Open Website Open GBP 2 4 0.0% 10 11
Rhonda Greathouse - State Farm Insurance Agent Open Website Open GBP 89 4.6 ★ 1 25 0.0% 9 15
Amarillo's Insurance Open Website Open GBP 21 4 ★ 4 12 0.0% 10 11

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