Industry Analysis Report

Mortgage Broker • Chattanooga Tennessee

Total Businesses

24 analyzed in detail

Categories

8 different business types

Services

89 unique service offerings

Top Service

16.7% FHA Loans

Avg Rating

4.9 ★ average

Total Reviews

2,391 across all businesses
Top 10 Most Common Services
#1
FHA Loans
4 businesses (16.7%)
#2
VA Loans
4 businesses (16.7%)
#3
Home Loans
3 businesses (12.5%)
#4
Jumbo Loans
2 businesses (8.3%)
#5
Reverse Mortgages
2 businesses (8.3%)
#6
Renovation Loans
2 businesses (8.3%)
#7
Loan Officer
2 businesses (8.3%)
#8
Mortgage
2 businesses (8.3%)
#9
Refinance
2 businesses (8.3%)
#10
Refinancing
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Chattanooga Tennessee. With 89 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 89 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Mortgage Investors Group Open Website Open GBP 75 4.8 ★ 2 18 100.0% 7 7
Highlands Residential Mortgage Open Website Open GBP 220 5 ★ 1 0 0% 7 7
Casey Bryant Mortgage Team #NMLS 1670270 — Benchmark Home Loans Open Website Open GBP 313 5 ★ 2 2 0.0% 8 15
Scenic City Mortgage Team with LeaderOne Financial Open Website Open GBP 34 5 ★ 1 0 0% 7 7
PrimeLending, A PlainsCapital Company - Chattanooga Open Website Open GBP 103 4.9 ★ 2 12 0.0% 7 7
Cheryl Owens Open Website Open GBP 63 5 ★ 1 11 0.0% 12 14
Mortgage South Open Website Open GBP 47 4.9 ★ 2 21 66.7% 7 7
Richard Sailors VA Home Loan Officer NMLS #1164163 Benchmark Home Loans Open Website Open GBP 45 5 ★ 1 6 0.0% 8 15
McGinnis Team - Mortgage Lender - RWM Home Loans Open Website Open GBP 80 5 ★ 1 7 0.0% 2 6
Union Home Mortgage Vickie Phillips Open Website Open GBP 76 4.9 ★ 2 1 0.0% 14 15
The Gabe Whitmer Team, FirstBank Mortgage, NMLS# 1427791 Open Website Open GBP 136 5 ★ 1 0 0% 12 14
The Byram Group at CrossCountry Mortgage Open Website Open GBP 59 5 ★ 3 2 0.0% 12 14
Dale Whaley - CMG Home Loans Open Website Open GBP 29 5 ★ 1 2 0.0% 12 14
Union Home Mortgage Open Website Open GBP 18 4.8 ★ 1 0 0% 14 15
Chatt Mortgage Open Website Open GBP 107 4.9 ★ 1 0 0% 7 7
Christina Lane Open Website Open GBP 153 4.9 ★ 1 0 0% 12 14
Fairway Independent Mortgage Corp. of Chattanooga No Website Open GBP 53 4.8 ★ 3 0 0% 12 14
Corey Petree - Union Home Mortgage - NMLS# 168632 Open Website Open GBP 77 5 ★ 1 0 0% 14 15
HomeRate Mortgage Open Website Open GBP 500 4.7 ★ 3 2 0.0% 7 7
FirstBank Mortgage Open Website Open GBP 24 5 ★ 1 0 0% 12 14
United Community Open Website Open GBP 11 4.5 ★ 5 0 0% 14 14
United Community Open Website Open GBP 11 4.5 ★ 5 0 0% 14 14
The J Lending Team – Highlands Residential Mortgage Open Website Open GBP 137 5 ★ 1 20 0.0% 7 7
Union Home Mortgage - Juan Hansford Open Website Open GBP 20 4.4 ★ 1 0 0% 14 15

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