Industry Analysis Report

Mortgage Broker • Amherst New York

Total Businesses

24 analyzed in detail

Categories

11 different business types

Services

192 unique service offerings

Top Service

16.7% Loan Programs

Avg Rating

4.8 ★ average

Total Reviews

1,966 across all businesses
Top 10 Most Common Services
#1
Loan Programs
4 businesses (16.7%)
#2
Adjustable Rate Mortgages
3 businesses (12.5%)
#3
Conventional Mortgages
3 businesses (12.5%)
#4
VA Loans
3 businesses (12.5%)
#5
Fixed Rate Mortgages
3 businesses (12.5%)
#6
Home purchasing assistance
2 businesses (8.3%)
#7
Mortgage loan application assistance
2 businesses (8.3%)
#8
Mortgage loan shopping assistance
2 businesses (8.3%)
#9
Mortgage rate shopping assistance
2 businesses (8.3%)
#10
Mortgage refinancing assistance
2 businesses (8.3%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the mortgage broker industry in Amherst New York. With 192 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 192 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Queen City Funding, Inc. Open Website Open GBP 196 4.9 ★ 1 52 0.0% 1 16
L W Integrity Funding LLC Open Website Open GBP 59 5 ★ 1 21 0.0% 15 19
1st Priority Mortgage, Inc. Open Website Open GBP 575 4.9 ★ 1 7 0.0% 16 19
Premium Mortgage Corporation Open Website Open GBP 132 4.6 ★ 3 0 0% 15 18
Banas Mortgage Co LTD Open Website Open GBP 20 4.2 ★ 3 48 0.0% 16 19
HUNT Mortgage (NMLS #37405) Open Website Open GBP 351 4.9 ★ 1 1 0.0% 0 0
Supreme Lending Buffalo Open Website Open GBP 19 4.4 ★ 1 0 0% 16 18
Cross State Funding Corporation Open Website Open GBP 72 4.8 ★ 9 42 100.0% 2 3
Alan Braden at Movement Mortgage Open Website Open GBP 130 5 ★ 1 8 12.5% 17 19
Michael Burke at CrossCountry Mortgage Open Website Open GBP 47 4.9 ★ 1 0 0% 18 19
OwnersChoice Funding No Website Open GBP 63 4.5 ★ 1 0 0% 17 19
Alex Long - Movement Mortgage | NMLS 491494 Open Website Open GBP 2 5 ★ 1 10 0.0% 17 19
Jenna Saturno at CrossCountry Mortgage Open Website Open GBP 14 4.7 ★ 1 9 0.0% 18 19
Julie Wilde No Website Open GBP 45 4.9 ★ 1 0 0% 18 19
Supreme Lending-Tom Liolos Open Website Open GBP 20 5 ★ 1 0 0% 10 18
HomeAbroad Inc. Open Website Open GBP 7 5 ★ 3 14 0.0% 14 18
Pat Lewis at CrossCountry Mortgage Open Website Open GBP 11 4.6 ★ 1 0 0% 17 19
Magis Funding Solutions Open Website Open GBP 34 4.9 ★ 1 0 0% 18 19
Anthony Nanula at CrossCountry Mortgage Open Website Open GBP 11 5 ★ 1 0 0% 17 19
Homestead Funding Corp: Deborah Wells | NMLS# 37780 Open Website Open GBP 24 5 ★ 1 0 0% 18 19
Greater Together Credit Union Open Website Open GBP 44 4.6 ★ 1 0 0% 2 2
Greater Together Credit Union Open Website Open GBP 44 4.6 ★ 1 0 0% 2 2
Homestead Funding Corp: Emily McVay | NMLS# 1586340 Open Website Open GBP 35 5 ★ 1 2 0.0% 18 19
Homestead Funding Corp: RJ Fitscher | NMLS# 71241 Open Website Open GBP 11 4.9 ★ 1 4 0.0% 18 19

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