Industry Analysis Report

Mortgage Broker • Sparks Nevada

Total Businesses

23 analyzed in detail

Categories

3 different business types

Services

204 unique service offerings

Top Service

39.1% Home purchasing assi...

Avg Rating

5.0 ★ average

Total Reviews

2,253 across all businesses
Top 10 Most Common Services
#1
Home purchasing assistance
9 businesses (39.1%)
#2
Mortgage loan application assistance
9 businesses (39.1%)
#3
Mortgage rate shopping assistance
9 businesses (39.1%)
#4
Mortgage refinancing assistance
9 businesses (39.1%)
#5
Mortgage loan shopping assistance
8 businesses (34.8%)
#6
Down Payment Assistance
7 businesses (30.4%)
#7
Reverse mortgage loan assistance
7 businesses (30.4%)
#8
Conventional FNMA/FHLMC
6 businesses (26.1%)
#9
FHA
6 businesses (26.1%)
#10
Home equity options
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the mortgage broker industry in Sparks Nevada. With 204 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 204 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Guild Mortgage - Debra Secord Open Website Open GBP 116 5 ★ 2 7 0.0% 9 9
PrimeLending, A PlainsCapital Company - Sparks Open Website Open GBP 11 5 ★ 2 12 0.0% 9 9
Guild Mortgage - Jennifer Fiore Open Website Open GBP 53 5 ★ 2 7 0.0% 9 9
Wholesale Mortgage Services Open Website Open GBP 63 5 ★ 1 15 0.0% 5 9
Premier Mortgage Resources, LLC | Sparks Open Website Open GBP 8 5 ★ 1 7 0.0% 9 15
Aria James, Mortgage Broker, NMLS# 158286 Open Website Open GBP 49 4.9 ★ 1 34 0.0% 11 13
Jillian Heuer Open Website Open GBP 100 5 ★ 1 0 0% 9 9
Greater Nevada Mortgage Open Website Open GBP 3 5 ★ 1 0 0% 9 9
Guild Mortgage - Tasha Hastings Open Website Open GBP 51 5 ★ 2 7 0.0% 9 9
US Financial, LLC - Mark Lamerdin Open Website Open GBP 71 5 ★ 2 62 35.5% 9 13
Guild Mortgage -Sheila Cervantes Open Website Open GBP 50 5 ★ 2 7 0.0% 9 9
Sage Home Lending - Rashelle Kotch Open Website Open GBP 50 5 ★ 1 25 0.0% 5 12
Kevin Edwards Mortgage Broker Open Website Open GBP 180 5 ★ 1 64 12.5% 11 13
Home Wealth Funding, Inc Open Website Open GBP 301 5 ★ 1 30 0.0% 8 12
Cornerstone First Mtg -Randy Zachary / Reverse Mortgage Specialist Open Website Open GBP 5 5 ★ 1 6 0.0% 9 9
Guild Mortgage Company Open Website Open GBP 6 4.3 ★ 2 7 0.0% 9 9
Guild Mortgage - Amanda Rea Open Website Open GBP 289 5 ★ 2 7 0.0% 9 12
Gold Star Mortgage - Mike Richardson Open Website Open GBP 396 5 ★ 1 4 0.0% 5 12
Sue Barry NMLS #366040 Barrett Financial, LLC Open Website Open GBP 42 4.9 ★ 1 6 0.0% 9 12
PrimeLending, A PlainsCapital Company - Reno Open Website Open GBP 91 5 ★ 2 12 0.0% 8 12
The Aaron DeHart Team at Veterans Mortgage Source Open Website Open GBP 112 5 ★ 2 0 0% 5 12
Mason-McDuffie Mortgage Corporation Open Website Open GBP 165 4.9 ★ 1 0 0% 9 12
Nallely Mena-Rios, Mortgage Broker Open Website Open GBP 41 5 ★ 1 7 0.0% 8 12

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