Industry Analysis Report

Beauty Salon • Dodge City Kansas

Total Businesses

23 analyzed in detail

Categories

13 different business types

Services

155 unique service offerings

Top Service

43.5% Hairstyling

Avg Rating

4.8 ★ average

Total Reviews

942 across all businesses
Top 10 Most Common Services
#1
Hairstyling
10 businesses (43.5%)
#2
Hair coloring
8 businesses (34.8%)
#3
Haircut
8 businesses (34.8%)
#4
Pedicure
7 businesses (30.4%)
#5
Perms
6 businesses (26.1%)
#6
Manicure
6 businesses (26.1%)
#7
Balayage
5 businesses (21.7%)
#8
Body waxing
5 businesses (21.7%)
#9
Hair extensions
5 businesses (21.7%)
#10
Waxing
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the beauty salon industry in Dodge City Kansas. With 155 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 155 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Rosa's Beauty Salon No Website Open GBP 45 4.6 ★ 1 0 0% 22 22
Renew Salon and Spa Open Website Open GBP 41 4.8 ★ 3 2 0.0% 21 22
House of Beauty No Website Open GBP 27 4.8 ★ 1 0 0% 21 22
RAÏZES | salon & barber collective Open Website Open GBP 35 5 ★ 2 23 39.1% 22 22
Beauty Works No Website Open GBP 38 4.7 ★ 5 18 0.0% 21 22
Demi Brows & Beauty Open Website Open GBP 42 4.6 ★ 1 2 0.0% 22 22
Salon eXotica Open Website Open GBP 46 4.8 ★ 1 27 0.0% 22 22
Hairplay No Website Open GBP 31 4.8 ★ 2 0 0% 21 22
Color Bar by Leslie Open Website Open GBP 69 4.7 ★ 1 29 0.0% 22 22
Beauty Villa North No Website Open GBP 14 5 ★ 2 10 0.0% 22 22
Soulspring Spa and Wellness Open Website Open GBP 22 5 ★ 1 7 0.0% 21 22
Infinity Hair Studio No Website Open GBP 10 5 ★ 1 0 0% 21 22
Salon Twenty-Six Oh One LLC Open Website Open GBP 14 5 ★ 1 19 0.0% 22 22
Dari R Esthetics Open Website Open GBP 13 5 ★ 4 21 0.0% 22 22
Beauty Studio By Jo Open Website Open GBP 1 8 0.0% 22 22
Hot Hair Designs No Website Open GBP 35 4.9 ★ 1 4 0.0% 22 22
Nuevo Look Hair Salon No Website Open GBP 15 4.7 ★ 1 0 0% 22 22
Hair Etc No Website Open GBP 11 4.9 ★ 1 0 0% 21 22
Harlow Hair Parlor Open Website Open GBP 22 5 ★ 1 16 0.0% 15 22
Rizo's Barber Studio Open Website Open GBP 245 4.9 ★ 1 12 0.0% 22 22
Apex Luxury Nail Salon Open Website Open GBP 1 5 ★ 1 25 0.0% 22 22
The Nail Studio No Website Open GBP 33 4.7 ★ 1 14 0.0% 22 22
The Rusty Edge Tonsorial Parlor "Where Ya Leave Sharp" Open Website Open GBP 133 4.7 ★ 1 13 0.0% 22 22

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