Industry Analysis Report

Beauty Salon • Fairfax Kansas

Total Businesses

24 analyzed in detail

Categories

24 different business types

Services

979 unique service offerings

Top Service

83.3% Hairstyling

Avg Rating

4.9 ★ average

Total Reviews

3,876 across all businesses
Top 10 Most Common Services
#1
Hairstyling
20 businesses (83.3%)
#2
Hair extensions
15 businesses (62.5%)
#3
Haircut
15 businesses (62.5%)
#4
Balayage
13 businesses (54.2%)
#5
Hair coloring
11 businesses (45.8%)
#6
Blowouts
10 businesses (41.7%)
#7
Hair highlighting
9 businesses (37.5%)
#8
Waxing
8 businesses (33.3%)
#9
Massage
7 businesses (29.2%)
#10
Bang trim
6 businesses (25.0%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in Fairfax Kansas. With 979 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 979 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
The Glam Room KC Open Website Open GBP 1179 4.8 ★ 5 361 2.2% 10 15
Essence Beauty Lounge KC Open Website Open GBP 51 4.9 ★ 7 39 0.0% 0 4
La Hacienda Hair Salon Open Website Open GBP 21 5 ★ 1 22 0.0% 1 16
Char's Beauty Shop Open Website Open GBP 26 4.9 ★ 1 33 0.0% 4 12
Head Case Hair Studio and Spa KC Open Website Open GBP 235 4.9 ★ 8 84 36.9% 10 16
Hello Lovely Hair & Makeup Open Website Open GBP 122 4.7 ★ 3 87 8.0% 10 17
ECLEKTICA The Salon at Briarcliff Village Open Website Open GBP 212 4.6 ★ 4 137 0.0% 6 12
Lumine Salon Crossroads Open Website Open GBP 599 5 ★ 1 23 0.0% 9 13
Salon Halo Open Website Open GBP 495 4.8 ★ 2 59 10.2% 10 15
Audacity Salon, LLC Open Website Open GBP 58 4.6 ★ 10 61 0.0% 11 17
Salon Gratto Open Website Open GBP 104 4.9 ★ 1 53 0.0% 10 16
Kansas City Hair Co. Open Website Open GBP 39 4.8 ★ 1 14 0.0% 4 11
Unique Salon & Boutique Open Website Open GBP 10 4.9 ★ 1 9 0.0% 1 12
Enchantress Beaute Bar Open Website Open GBP 116 4.9 ★ 10 96 81.2% 0 2
Reform Hair studio Open Website Open GBP 26 5 ★ 1 17 0.0% 11 17
There (S)he Glows Beauty Bar KC Open Website Open GBP 46 5 ★ 2 53 0.0% 4 9
RNS BEAUTY PARLOUR Open Website Open GBP 76 4.9 ★ 1 6 0.0% 0 12
Salon Red No Website Open GBP 34 4.9 ★ 2 0 0% 0 4
Salon Laron Open Website Open GBP 63 4.8 ★ 1 4 0.0% 1 2
Prestigē Beauty Salon Open Website Open GBP 47 4.8 ★ 1 6 0.0% 1 3
Pretty Co. Open Website Open GBP 76 4.8 ★ 1 45 0.0% 0 0
Belle Epoque Open Website Open GBP 87 4.9 ★ 1 14 0.0% 9 13
AF SALON Open Website Open GBP 73 4.9 ★ 7 27 0.0% 9 13
Salon On Grand Open Website Open GBP 81 4.8 ★ 1 32 0.0% 9 13

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