Industry Analysis Report

Beauty Salon • South Bend Indiana

Total Businesses

24 analyzed in detail

Categories

18 different business types

Services

383 unique service offerings

Top Service

54.2% Hairstyling

Avg Rating

4.7 ★ average

Total Reviews

2,420 across all businesses
Top 10 Most Common Services
#1
Hairstyling
13 businesses (54.2%)
#2
Haircut
12 businesses (50.0%)
#3
Hair coloring
10 businesses (41.7%)
#4
Hair extensions
10 businesses (41.7%)
#5
Hair highlighting
8 businesses (33.3%)
#6
Perms
8 businesses (33.3%)
#7
Balayage
7 businesses (29.2%)
#8
Body waxing
7 businesses (29.2%)
#9
Manicure
7 businesses (29.2%)
#10
Pedicure
6 businesses (25.0%)
Industry Insights & Competitive Analysis
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Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the beauty salon industry in South Bend Indiana. With 383 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 383 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Cilantro Hair Spa, LLC Open Website Open GBP 396 4.9 ★ 2 0 0% 13 20
Amore Hair Design & Spa Open Website Open GBP 144 4.8 ★ 3 42 0.0% 11 22
Meraki Beauty Studio Open Website Open GBP 99 5 ★ 3 16 0.0% 14 20
Salon Nouveau Downtown Open Website Open GBP 76 4.6 ★ 8 78 0.0% 17 22
Bangs Open Website Open GBP 103 4.9 ★ 3 12 0.0% 12 22
Chic Hair Studio Open Website Open GBP 51 4.8 ★ 1 22 0.0% 8 19
The Hair Distillery Open Website Open GBP 162 4.8 ★ 1 6 0.0% 17 22
Mirror Alley Hair Studio Open Website Open GBP 45 4.8 ★ 5 27 0.0% 7 19
All Dolled Up Hair Studio Open Website Open GBP 56 4.8 ★ 1 35 0.0% 15 20
Linda's Beauty Salon No Website Open GBP 33 4.7 ★ 1 0 0% 12 20
Salon Rouge South Bend Ave. Open Website Open GBP 147 4.5 ★ 5 55 0.0% 11 22
Claudia's Hair Salon No Website Open GBP 88 4.4 ★ 2 0 0% 9 20
The Promise Hair Studio No Website Open GBP 49 4.8 ★ 2 13 0.0% 8 19
Tru Salon-Spa Open Website Open GBP 18 4.9 ★ 3 0 0% 0 2
Cheveux Hair Salon Open Website Open GBP 84 4.7 ★ 2 0 0% 19 22
A Step Above Salon Services Open Website Open GBP 39 4.9 ★ 5 68 0.0% 4 14
The Beehive Open Website Open GBP 69 4.4 ★ 2 57 0.0% 17 22
Profiles Salon No Website Open GBP 36 4.9 ★ 1 0 0% 2 15
Empowered Beauty Studios Open Website Open GBP 11 5 ★ 9 0 0% 12 22
R&R Salon and Spa No Website Open GBP 68 3.8 ★ 7 72 4.2% 15 20
TMagicalMinkz Beauty Bar No Website Open GBP 138 4.9 ★ 1 12 0.0% 18 22
Roxann’s Hair Boutique Open Website Open GBP 30 5 ★ 1 12 0.0% 17 22
Kalon Hair Lab Open Website Open GBP 441 4.8 ★ 1 35 0.0% 8 17
Split Enz No Website Open GBP 37 4.8 ★ 2 0 0% 16 21

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