Industry Analysis Report

Day spa • Indianapolis Indiana

Generated on May 10, 2026

Total Businesses

23 analyzed in detail

Categories

19 different business types

Services

140 unique service offerings

Top Service

43.5% Body waxing

Avg Rating

4.7 ★ average

Total Reviews

5,246 across all businesses
Top 10 Most Common Services
#1
Body waxing
10 businesses (43.5%)
#2
Skin treatments
9 businesses (39.1%)
#3
Massage
9 businesses (39.1%)
#4
Couples Massage
8 businesses (34.8%)
#5
Deep Tissue Massage
6 businesses (26.1%)
#6
Facial
6 businesses (26.1%)
#7
Chemical Peels
5 businesses (21.7%)
#8
Prenatal Massage
5 businesses (21.7%)
#9
Body polishing
5 businesses (21.7%)
#10
Massage therapy
5 businesses (21.7%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the day spa industry in Indianapolis Indiana. With 140 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 140 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Woodhouse Spa - Bottleworks Open Website Open GBP 450 4.6 ★ 5 27 0.0% 3 3
Perfect Balance Day Spa Open Website Open GBP 220 4.9 ★ 6 22 0.0% 0 4
Conrad Spa Indianapolis Open Website Open GBP 80 4.7 ★ 2 10 0.0% 3 3
Honey Bee Well Spa Open Website Open GBP 77 5 ★ 1 5 0.0% 5 7
H SPA Open Website Open GBP 102 4.9 ★ 1 7 0.0% 7 7
Zero Gravity Massage of Indianapolis Downtown Open Website Open GBP 24 4.7 ★ 4 7 0.0% 3 3
Indy Massage Company Open Website Open GBP 397 4.8 ★ 2 10 0.0% 4 7
Pamper Me Right Lounge Open Website Open GBP 123 5 ★ 1 2 0.0% 4 8
Be Bliss Bodywork Open Website Open GBP 265 4.7 ★ 3 10 90.0% 3 3
Black Swan Holistic Head Spa Open Website Open GBP 217 5 ★ 1 5 0.0% 5 7
Woodhouse Spa - Carmel Open Website Open GBP 600 4.7 ★ 4 27 0.0% 0 4
a tiny spa + the cottage Open Website Open GBP 51 4.9 ★ 6 6 0.0% 4 5
MoCee Day Spa Open Website Open GBP 409 4.3 ★ 1 0 0% 3 7
Bliss spa No Website Open GBP 3 5 ★ 1 0 0% 0 0
Joy Spa Massage Open Website Open GBP 37 4 ★ 6 5 0.0% 1 3
Dahlia Spa Open Website Open GBP 91 4.5 ★ 2 0 0% 4 7
Woodhouse Spa - Fishers Open Website Open GBP 381 4.7 ★ 5 54 0.0% 0 1
ANN SPA No Website Open GBP 492 4.9 ★ 1 3 0.0% 2 4
The Village Spa Open Website Open GBP 94 5 ★ 3 0 0% 1 2
Woodhouse Spa - Zionsville Open Website Open GBP 362 4.8 ★ 5 34 0.0% 1 1
O Spa Massage Open Website Open GBP 300 4.8 ★ 6 0 0% 0 1
Salt of the Earth Spa Open Website Open GBP 432 4.9 ★ 6 29 0.0% 1 3
Rosemary Spa Open Website Open GBP 39 4.4 ★ 2 5 0.0% 2 4

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