Industry Analysis Report

Tanning salon • Indianapolis Indiana

Total Businesses

23 analyzed in detail

Categories

10 different business types

Services

151 unique service offerings

Top Service

39.1% Red light therapy

Avg Rating

4.5 ★ average

Total Reviews

5,684 across all businesses
Top 10 Most Common Services
#1
Red light therapy
9 businesses (39.1%)
#2
Tanning
9 businesses (39.1%)
#3
Spray tanning
8 businesses (34.8%)
#4
Beds Spray Tanning
8 businesses (34.8%)
#5
Base Tan
7 businesses (30.4%)
#6
Customized Airbrush Tan
7 businesses (30.4%)
#7
Spray Tanning Products
7 businesses (30.4%)
#8
Tanning Options
7 businesses (30.4%)
#9
Teeth Whitening
7 businesses (30.4%)
#10
Sunbed tanning
6 businesses (26.1%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the tanning salon industry in Indianapolis Indiana. With 151 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 151 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Broad Ripple Tans Open Website Open GBP 82 4.5 ★ 1 37 0.0% 2 2
Sun Tan City Open Website Open GBP 189 4.4 ★ 1 29 0.0% 2 6
SprayTans Express Open Website Open GBP 7 4.4 ★ 3 17 11.8% 0 1
Sun Tan City Open Website Open GBP 145 4.2 ★ 1 27 0.0% 2 6
Tanfastic Tans No Website Open GBP 148 4.4 ★ 1 18 0.0% 2 6
Sun Tan City Open Website Open GBP 204 4.5 ★ 1 28 0.0% 2 6
Palm Beach Tan Open Website Open GBP 548 4.9 ★ 4 19 0.0% 0 0
Bronze2U Open Website Open GBP 24 4.8 ★ 3 12 0.0% 0 1
Laundry & Tan Connection Open Website Open GBP 258 4 ★ 3 4 0.0% 2 6
Laundry & Tan Connection Open Website Open GBP 977 4.2 ★ 1 0 0% 2 6
Laundry & Tan Connection Open Website Open GBP 723 4.2 ★ 3 3 0.0% 2 6
Air-Tan Open Website Open GBP 59 4.8 ★ 1 21 38.1% 2 2
Sun Tan City Open Website Open GBP 185 4.2 ★ 1 28 0.0% 2 6
Palm Beach Tan Open Website Open GBP 581 5 ★ 4 19 0.0% 0 0
Sun Tan City Open Website Open GBP 178 4.5 ★ 1 10 0.0% 2 6
Palm Beach Tan Open Website Open GBP 626 4.9 ★ 4 19 0.0% 0 0
Sun Tan City Open Website Open GBP 106 3.9 ★ 1 9 0.0% 2 6
Sunstone Spray Tans Open Website Open GBP 14 5 ★ 1 1 0.0% 0 0
Sun Tan City Open Website Open GBP 123 4.1 ★ 1 28 0.0% 2 6
Sun Tan City Open Website Open GBP 20 4.8 ★ 1 6 0.0% 2 6
Palm Beach Tan Open Website Open GBP 109 4.8 ★ 4 19 0.0% 0 0
Sun Spot Tan and Spa Open Website Open GBP 53 4.5 ★ 1 11 0.0% 1 3
The Confident Co. Spray tanning & Red Light Therapy Bed Open Website Open GBP 325 5 ★ 2 10 10.0% 1 2

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