Industry Analysis Report

Real Estate Agent • Madison Wisconsin

Total Businesses

24 analyzed in detail

Categories

11 different business types

Services

246 unique service offerings

Top Service

45.8% Buying agent service...

Avg Rating

5.0 ★ average

Total Reviews

5,870 across all businesses
Top 10 Most Common Services
#1
Buying agent services
11 businesses (45.8%)
#2
First-time home buyer services
11 businesses (45.8%)
#3
Seller's agent services
11 businesses (45.8%)
#4
Building lot sales
9 businesses (37.5%)
#5
Luxury property buying & sales
9 businesses (37.5%)
#6
Real estate investing
9 businesses (37.5%)
#7
New construction sales & leasing
8 businesses (33.3%)
#8
Real estate sales management
8 businesses (33.3%)
#9
Property buying & sales
7 businesses (29.2%)
#10
New construction services
7 businesses (29.2%)
Industry Insights & Competitive Analysis
Quick Snap Report
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LPRAudit.com Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 24 businesses reveals critical competitive intelligence for the real estate agent industry in Madison Wisconsin. With 246 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 246 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
MHB Real Estate Open Website Open GBP 1373 5 ★ 3 6 0.0% 4 10
Lauer Realty Group Open Website Open GBP 154 4.9 ★ 3 9 0.0% 10 18
Sprinkman Real Estate Open Website Open GBP 413 4.9 ★ 3 64 71.9% 9 13
Matt Winzenried Real Estate Partners Open Website Open GBP 210 5 ★ 3 15 0.0% 4 12
Lessing Real Estate Open Website Open GBP 161 5 ★ 2 3 0.0% 6 12
Lauer Realty Group Open Website Open GBP 79 5 ★ 2 12 0.0% 10 18
Living in Madison Real Estate Open Website Open GBP 76 5 ★ 1 0 0% 5 12
Chas Martin Real Estate Open Website Open GBP 88 5 ★ 1 0 0% 9 13
Mark Gladue, Lauer Realty Group | Real Estate Agent | Madison, WI Open Website Open GBP 42 4.9 ★ 3 52 0.0% 3 10
Lou Elson Real Estate, EXIT Realty HGM Open Website Open GBP 116 5 ★ 1 10 0.0% 8 15
Pinnacle Real Estate Group Open Website Open GBP 41 5 ★ 2 0 0% 5 9
Aaron Weber Group Open Website Open GBP 92 5 ★ 3 0 0% 6 12
Alexander Real Estate WI, LLC Open Website Open GBP 36 5 ★ 3 15 0.0% 3 8
The Wills Agency-Real Estate Brokerage Open Website Open GBP 89 5 ★ 5 30 0.0% 9 17
Cheng Real Estate Group Open Website Open GBP 220 5 ★ 1 47 0.0% 4 12
Ferraro Real Estate Team Open Website Open GBP 795 5 ★ 3 2 0.0% 1 2
Husky Homes | Compass Real Estate Open Website Open GBP 222 4.9 ★ 2 21 14.3% 2 10
First Weber - Corporate Madison Open Website Open GBP 1039 5 ★ 1 0 0% 0 2
Mei Hu Real Estate with Restaino & Associates - MADISON WI REALTOR No Website Open GBP 22 5 ★ 1 18 0.0% 7 18
Mad City Dream Homes at Realty Executives Open Website Open GBP 369 5 ★ 1 33 0.0% 8 14
Elevate Estates Realty Co. (formerly Lindsay Gallagher & Associates) Open Website Open GBP 81 4.9 ★ 6 10 0.0% 0 0
Accord Realty Open Website Open GBP 37 4.9 ★ 2 45 0.0% 8 14
Quinn & Co Open Website Open GBP 65 5 ★ 1 24 0.0% 8 18
Lake & City Homes Realty Open Website Open GBP 50 4.6 ★ 2 0 0% 8 17

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