Industry Analysis Report

Home health care service • Madison Wisconsin

Generated on May 09, 2026

Total Businesses

25 analyzed in detail

Categories

9 different business types

Services

144 unique service offerings

Top Service

32.0% Personal Care

Avg Rating

4.6 ★ average

Total Reviews

693 across all businesses
Top 10 Most Common Services
#1
Personal Care
8 businesses (32.0%)
#2
Companion Care
7 businesses (28.0%)
#3
Respite Care
7 businesses (28.0%)
#4
Senior Care
4 businesses (16.0%)
#5
Alzheimer's and Dementia Care
3 businesses (12.0%)
#6
Palliative Care
3 businesses (12.0%)
#7
Transitional Care
3 businesses (12.0%)
#8
Dementia Care
3 businesses (12.0%)
#9
Light Housekeeping
3 businesses (12.0%)
#10
Alzheimer's Care
3 businesses (12.0%)
Industry Insights & Competitive Analysis
Quick Snap Report
Get Quick Snap $27

For just $27, get a quick analysis comparing your Google Business Profile services with your website to see if they're aligned correctly. Perfect for testing before investing in larger reports. Usually delivered within a few hours, but always less than 24 hours in your email.

Website Guru Report
Get Website Guru Report

If you want to know what your competitors are doing with their website only, this will give you all of what your competitors are doing with their websites and provide a solution that you can add to your website to build up the things you are missing very quickly without rebuilding your website or paying a monthly cost for SEO.

LPRAudit.com Report
Get LPR Audit Report

Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 25 businesses reveals critical competitive intelligence for the home health care service industry in Madison Wisconsin. With 144 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 144 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Comfort Keepers Open Website Open GBP 56 4.8 ★ 3 6 100.0% 4 14
Senior Helpers - Madison Open Website Open GBP 38 5 ★ 5 13 100.0% 3 4
Always Best Care Of Madison Open Website Open GBP 23 4.2 ★ 4 45 0.0% 9 14
Interim HealthCare of Madison Open Website Open GBP 16 4 ★ 6 4 0.0% 7 13
Home Instead Open Website Open GBP 32 4.5 ★ 5 19 100.0% 7 9
CareCo - The Caregiving Company - Senior Home Care Madison Open Website Open GBP 5 5 ★ 9 9 0.0% 8 13
BrightStar Care Open Website Open GBP 60 4.6 ★ 5 10 0.0% 5 17
Fathers Heart Home Care Open Website Open GBP 28 5 ★ 1 0 0% 5 8
Home Helpers Home Care of North Madison, WI Open Website Open GBP 5 4.4 ★ 4 22 100.0% 1 3
Aveanna Home Health Open Website Open GBP 3 5 ★ 2 0 0% 6 13
Maxim Healthcare Madison, WI Regional Office Open Website Open GBP 41 4.5 ★ 2 0 0% 3 4
ComForCare Home Care (Madison, WI) Open Website Open GBP 5 4.2 ★ 1 0 0% 3 4
Village Caregiving Open Website Open GBP 90 5 ★ 2 0 0% 4 14
Visiting Angels Senior Home Care Open Website Open GBP 9 5 ★ 6 12 100.0% 7 13
Right at Home Open Website Open GBP 13 4.7 ★ 3 17 64.7% 0 1
Cornerstone Caregiving Open Website Open GBP 16 5 ★ 2 0 0% 8 9
UW Health Care Direct Open Website Open GBP 185 2.9 ★ 1 4 0.0% 7 9
Cairasu Home Care Open Website Open GBP 11 3.9 ★ 1 11 0.0% 9 14
Agape Senior Services Open Website Open GBP 23 5 ★ 1 7 0.0% 8 11
AAlair Home Care Open Website Open GBP 7 5 ★ 1 0 0% 5 8
AAlair Home Care Open Website Open GBP 7 5 ★ 1 0 0% 5 8
Lakeview Supported Living Services Open Website Open GBP 17 4.4 ★ 1 0 0% 2 6
Endearment Unlimited Open Website Open GBP 1 5 ★ 1 4 0.0% 4 6
Golden Heart Senior Care Open Website Open GBP 2 5 ★ 2 0 0% 9 14
Unique In Home Personal Care Open Website Open GBP 1 6 100.0% 7 13

🔓 Learn More at LPRAudit.com

Get the data for your company with the Full LPRAudit.com Report and tools, the Website Guru Report, or the basic Comparing your services on your Google Business with your Website only in our Quick Snapshot report.

Learn More →