Industry Analysis Report

Body shaping class • Madison Wisconsin

Generated on May 11, 2026

Total Businesses

22 analyzed in detail

Categories

24 different business types

Services

85 unique service offerings

Top Service

45.5% Personal training

Avg Rating

4.9 ★ average

Total Reviews

2,142 across all businesses
Top 10 Most Common Services
#1
Personal training
10 businesses (45.5%)
#2
Strength Training
9 businesses (40.9%)
#3
Kickboxing
4 businesses (18.2%)
#4
Nutrition consulting
3 businesses (13.6%)
#5
Fitness Center
3 businesses (13.6%)
#6
Gym
3 businesses (13.6%)
#7
HIIT Classes
3 businesses (13.6%)
#8
HIIT Workout
3 businesses (13.6%)
#9
Personal Trainer
3 businesses (13.6%)
#10
Physical Fitness Program
3 businesses (13.6%)
Industry Insights & Competitive Analysis
Quick Snap Report
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 22 businesses reveals critical competitive intelligence for the body shaping class industry in Madison Wisconsin. With 85 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 85 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Orangetheory Fitness Open Website Open GBP 167 4.8 ★ 4 1 0.0% 5 13
Johnson Fitness & Wellness Store Open Website Open GBP 59 4.8 ★ 3 0 0% 9 12
REFORMadison Open Website Open GBP 41 4.8 ★ 1 0 0% 5 10
Madison Fitness Collective Open Website Open GBP 79 4.9 ★ 1 4 0.0% 11 16
Barre District Madison Open Website Open GBP 43 5 ★ 1 2 0.0% 6 13
Transformation Center Open Website Open GBP 92 5 ★ 6 9 66.7% 8 10
Studio 11 "Total Body Fitness" No Website Open GBP 17 5 ★ 2 3 100.0% 9 12
Supreme Health & Fitness Open Website Open GBP 167 4.9 ★ 2 0 0% 10 15
Ford's Gym Open Website Open GBP 168 4.8 ★ 2 0 0% 6 9
Basecamp Fitness Madison (Central) Open Website Open GBP 209 4.9 ★ 6 7 0.0% 9 15
barre3 Open Website Open GBP 182 5 ★ 1 0 0% 8 18
Ritual Barbell (Former Badger Den Strength) Open Website Open GBP 97 5 ★ 5 2 0.0% 6 9
[solidcore] Madison Open Website Open GBP 35 4.8 ★ 5 0 0% 8 16
Summit Strength & Fitness Open Website Open GBP 60 5 ★ 4 14 57.1% 3 10
ORTHDX Natural Fitness Open Website Open GBP 47 5 ★ 8 9 11.1% 4 7
Forest Coaching and Studios Open Website Open GBP 51 5 ★ 7 3 0.0% 8 14
Carbon World Health Open Website Open GBP 76 4.8 ★ 5 29 0.0% 10 15
Orange Shoe Personal Fitness Trainers - Madison Downtown Open Website Open GBP 73 5 ★ 6 7 0.0% 6 14
Custom Fitness Specialists West Open Website Open GBP 56 5 ★ 4 6 66.7% 8 12
Basecamp Fitness Madison (West) Open Website Open GBP 184 5 ★ 6 8 0.0% 8 10
Twisted Fitness Gym Open Website Open GBP 119 4.8 ★ 2 14 21.4% 5 7
Basecamp Fitness Madison (East) Open Website Open GBP 120 4.9 ★ 6 7 0.0% 2 5

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