Industry Analysis Report

Auto body shop • Madison Wisconsin

Total Businesses

23 analyzed in detail

Categories

19 different business types

Services

581 unique service offerings

Top Service

69.6% Body & Trim

Avg Rating

4.5 ★ average

Total Reviews

4,954 across all businesses
Top 10 Most Common Services
#1
Body & Trim
16 businesses (69.6%)
#2
Painting
14 businesses (60.9%)
#3
Free Estimate
11 businesses (47.8%)
#4
Paintless Dent Repair
10 businesses (43.5%)
#5
Repair Process
8 businesses (34.8%)
#6
Auto engine diagnostic
8 businesses (34.8%)
#7
Steering & suspension repair
8 businesses (34.8%)
#8
Insurance Claims
7 businesses (30.4%)
#9
Paintless Dent Removal
7 businesses (30.4%)
#10
Repair Work
7 businesses (30.4%)
Industry Insights & Competitive Analysis
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Get 60 local competitors and 50 national ones, compiling all the best of the best and giving you a blueprint and tools to fix your listing and website.

Highlight: This is to fix both your Google Profile and your Website, the most robust solution.

Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the auto body shop industry in Madison Wisconsin. With 581 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 581 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Pro-Masters Auto Hail Center Open Website Open GBP 170 4.8 ★ 1 12 0.0% 3 5
M & M Auto Body Open Website Open GBP 179 4.5 ★ 6 43 0.0% 8 11
Lynch Auto Body Inc Open Website Open GBP 404 4.9 ★ 1 9 0.0% 6 13
Sparkle Auto Body Open Website Open GBP 234 4.7 ★ 2 17 0.0% 4 8
Roman Auto Body Open Website Open GBP 67 5 ★ 1 20 0.0% 4 8
Caliber Collision Open Website Open GBP 450 4.7 ★ 6 34 0.0% 2 7
Maaco Auto Body Shop & Painting Open Website Open GBP 213 4.4 ★ 4 111 0.0% 5 11
Don Miller Body Shop Open Website Open GBP 73 4.5 ★ 1 49 0.0% 1 10
Ball Body Shop Open Website Open GBP 361 4.7 ★ 3 64 1.6% 3 5
Advance Collision & Repair Open Website Open GBP 71 4.8 ★ 1 45 0.0% 4 10
Zimbrick Body Shop High Crossing Open Website Open GBP 144 4.3 ★ 8 98 0.0% 2 7
Caliber Collision Open Website Open GBP 444 4.7 ★ 6 37 0.0% 2 7
Renu Auto Body No Website Open GBP 20 4.6 ★ 1 0 0% 5 13
Auto Color, Inc. Open Website Open GBP 114 4.5 ★ 5 36 0.0% 5 13
Bergstrom Body Shop of Madison (Applegate Road) Open Website Open GBP 229 4.4 ★ 5 23 0.0% 5 7
Zimbrick Body Shop Fish Hatchery Rd Open Website Open GBP 145 4.3 ★ 8 123 0.0% 5 7
Gerber Collision & Glass Open Website Open GBP 71 4.4 ★ 5 10 100.0% 5 11
Rose Custom & Collision Llc Open Website Open GBP 83 4.8 ★ 4 19 0.0% 4 13
Zimbrick Body Shop, Stoughton Rd Open Website Open GBP 76 3.7 ★ 7 154 0.0% 6 10
Avenue Auto Body Open Website Open GBP 48 4.7 ★ 1 38 0.0% 3 5
Gerber Collision & Glass Open Website Open GBP 149 3.8 ★ 5 10 100.0% 5 11
Bergstrom Chevrolet of Madison Open Website Open GBP 989 4.4 ★ 7 0 0% 5 7
Auto Color Inc Open Website Open GBP 220 4.8 ★ 5 74 0.0% 3 5

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