Industry Analysis Report

Real Estate Agent • Des Moines Iowa

Total Businesses

23 analyzed in detail

Categories

7 different business types

Services

151 unique service offerings

Top Service

60.9% Seller's agent servi...

Avg Rating

4.9 ★ average

Total Reviews

2,575 across all businesses
Top 10 Most Common Services
#1
Seller's agent services
14 businesses (60.9%)
#2
Buying agent services
13 businesses (56.5%)
#3
First-time home buyer services
13 businesses (56.5%)
#4
Real estate investing
11 businesses (47.8%)
#5
Luxury property buying & sales
9 businesses (39.1%)
#6
New construction services
9 businesses (39.1%)
#7
New construction sales & leasing
8 businesses (34.8%)
#8
Relocation assistance
8 businesses (34.8%)
#9
Building lot sales
7 businesses (30.4%)
#10
Real estate sales management
7 businesses (30.4%)
Industry Insights & Competitive Analysis
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Why This Data is Important for Your Business

This comprehensive analysis of 23 businesses reveals critical competitive intelligence for the real estate agent industry in Des Moines Iowa. With 151 unique services identified across the market, businesses are likely missing significant service opportunities. Google's AI algorithms and customers actively scan business profiles comparing service descriptions, categories, and completeness. Businesses that strategically expand their service descriptions and fill market gaps will dominate local search results and customer acquisition.

We're showing you the top 10 most common services your competitors are using. With 151 total unique services discovered across all competitors, how many is your company missing? Did you know that each time your Google profile loads, Google and AI systems can see your categories, services, and descriptions? This is why making sure you put in the most important services with properly written descriptions is crucial to make your Google profile better than your competition.

This is the basics—not anything special—but as you can see, almost all of the companies on this list are in need of help fixing this problem. We have three options that can help:

It's your choice—we know that this quick industry report has opened your eyes to the problem. Get one of the reports and fix the problem.

How to Read This Report

The Business Comparison Table below shows your competitors and their Google Business Profile optimization levels. Use the service checkmarks to see which competitors offer similar services to you, and pay attention to the "% Descriptions" column—businesses with higher percentages are more likely to rank better in Google searches.

Key Competitive Analysis Points:

  • Compare your total number of services vs the highest competitor - the gap shows missed opportunities
  • Identify which services your top competitors are targeting that you might be missing
  • Look for patterns in service offerings across successful competitors
  • Focus on services with checkmarks across multiple high-performing businesses
Business Comparison Table
Company Name Website Open GBP Reviews Rating # Categories # Services % Descriptions 1 2 3 4 5 6 7 8 9 10 3mi Competitors 5mi Competitors
Pennie Carroll & Associates Real Estate Open Website Open GBP 214 4.9 ★ 2 6 0.0% 3 9
Sara Hopkins Real Estate Team Open Website Open GBP 89 5 ★ 1 4 0.0% 3 10
Bryan York Realty Team Open Website Open GBP 64 5 ★ 3 43 0.0% 5 11
Real Advantage Partners Open Website Open GBP 285 5 ★ 2 27 0.0% 3 4
Team IRG Open Website Open GBP 523 5 ★ 4 31 22.6% 2 9
Jana Severson, Realtor® Open Website Open GBP 65 5 ★ 3 8 0.0% 7 11
The Kew Real Estate Team Open Website Open GBP 218 5 ★ 1 6 0.0% 0 0
Eisenlauer Team, Des Moines Real Estate Agents Open Website Open GBP 52 5 ★ 2 0 0% 2 3
Chinh Nguyen Realtor Open Website Open GBP 41 5 ★ 1 10 0.0% 5 11
Kathryn Driscoll Realtor, Iowa Realty Open Website Open GBP 70 5 ★ 1 9 0.0% 2 12
Jason Rude - Rude Realty Team Open Website Open GBP 130 5 ★ 1 19 0.0% 2 13
Snyder Real Estate Group Open Website Open GBP 70 5 ★ 4 10 0.0% 3 8
Next Door Real Estate Team Open Website Open GBP 43 5 ★ 1 12 0.0% 3 6
Mark Lane Real Estate Open Website Open GBP 43 4.9 ★ 2 0 0% 2 10
Des Moines REALTORS- Team ELLLA Open Website Open GBP 102 5 ★ 2 8 0.0% 3 7
Gina Swanson Real Estate Team, REALTOR in Des Moines at Century 21 SRE Open Website Open GBP 50 5 ★ 2 4 0.0% 2 5
Kooyman Real Estate Team Open Website Open GBP 45 5 ★ 2 21 47.6% 6 10
The dsm SOLD Team at Keller Williams Legacy Group Open Website Open GBP 126 5 ★ 3 23 0.0% 1 3
Realty ONE Group : Dawn Edwards Open Website Open GBP 63 4.9 ★ 1 0 0% 2 6
Rundall Real Estate Group Open Website Open GBP 89 4.9 ★ 1 24 0.0% 6 8
Jackson Crossing Open Website Open GBP 66 4 ★ 2 0 0% 6 10
Jackson Crossing Open Website Open GBP 66 4 ★ 2 0 0% 6 10
Lighthouse Real Estate Group at Iowa Realty Open Website Open GBP 61 5 ★ 1 8 0.0% 2 6

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